How Technology is Changing the Face of Pet-Sitting

Image credits – Pixabay

Technology is making pet-sitting really easy. Although we hate leaving our pets, we sometimes have to go on long trips to places where pets are not allowed or business trips where pets are not welcome. That means we have to find someone qualified and willing to come and take care of our furry friends. This is usually a tedious task. There are some agencies that deal with these cases but most of them tend to be really costly and not really worth it in the end.

Technology has drastically changed the face of pet sitting and made it easier for both the sitter and the pet parents. Here are a few apps that are highly recommended by pet sitters.

  1. MilelQ – This app comes with a lot of perks like the provision to track your mileage and classify whether your travel or business etc.
  2. Triplog – Another app that allows you to track your mileage.
  3. Rover – This app probably has the largest network of dog walkers and pet sitters in America. It also includes dog boarding services as well as doggie day care. It connects pet parents to dog walkers, dog sitters, house sites, and pet boarders. It even has a provision where your pet sitter can update you with a photo anytime!
  4. Pawshake – Pawshake is an app that’s not exclusive to the U.S. It operates in 19 countries and can be used in 19 different languages. The services offered range from home dog boarding, doggie day care, dog walking, pet sitting, home sitting, as well as home visits. As an added bonus, the app is free for users!

These aren’t the only pet sitting apps available on the market right now. There are multiple others but a lot of them are just talk. Make sure you look at the pet sitter’s qualifications before you blindly trust an app to do the job. Our dogs are part of the family by now, so treat them with the same luxury and care as with which you would treat your children.

You would never keep your children locked in your house while you’re working late or away on an unavoidable business trip. The same principle should also apply to your pets. You should never leave them just cooped up in the house alone while you’re away. The new apps and technology makes owning a pet way more convenient for you. Use this convenience to be a better parent to your pooch. If you’re working too late and don’t have enough time to walk your dog yourself, don’t sacrifice his physical health because you’re not free. Hire a dog walker instead! It’s easier now with all the apps available to you.

The post How Technology is Changing the Face of Pet-Sitting appeared first on PetPlus Blog.

Facebook’s News Feed Overhaul and What It Means for Pet Bloggers

Late last week, major news outlets reported that Facebook’s Mark Zuckerberg announced a major overhaul to the platform’s news feed.

Facebook's News Feed Overhaul and What It Means for Pet Bloggers

The New York Times reported, “Over the next few weeks, users will begin seeing fewer viral videos and news articles shared by media companies. Instead, Facebook will highlight posts that friends have interacted with — for example, a photo of your dog or a status update that many of them have commented on or liked.”

It’s an effort, Zuckerberg said, to reduce the negative feelings Facebook users experience and to replace them with positive ones. The intention of the shift is to make Facebook good for people, according to the Times article.

But does that mean bad for businesses–and blogs–that use Facebook to market?

Maybe.

Business Insider reported on an email sent to publishers, “People may see less content that comes directly from publishers, brands, and celebrities in their News Feed, Brown wrote. While that is likely to be disruptive, Brown suggested publishers could weather the change by prioritizing content that ‘encourages community connection.'” The piece continued, “Brown added: ‘Content from pages that drives interactions between friends will perform better than page content that drives only passive consumption without any person-to-person engagement.'”

In other words, be authentic and be engaging. Encourage conversation among your community. Those are best practices anyway.

BlogPaws’ own social media guru, Carol Bryant, shared her thoughts on the New Feed shift: “This does not make me panic. I do not believe Facebook pages are now a waste of time. Zuckerberg and company want to make money. To make it all about love and unicorns and let’s sing in the sunshine is not a sustainable business model. Paid content to be seen will still play a part. They would tank otherwise. That said, be sure to diversify and not put all your eggs in one social media basket. Grow that email list!”

Be sure to read Zuckerberg’s personal take and inspiration for this shift on his on page here. Or, read additional reporting from Bloomberg and CNET. We’ll be monitoring the changes closely and will share what we learn as soon as we can.

In the meantime, what are your thoughts surrounding the changes? Any gut reactions? Questions we can try to answer? Please share in the comments!

Image: adtapon duangnim / Shutterstock.com

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5 Goal-Getting Posts You Need for Blogging Success

Did you attend the first #BlogPawsChat of 2018?

We talked about setting goals and declarations for the new year. Everyone had tons of awesome, big, audacious goals. We’re now a few weeks into the new year: How’s your progress coming along on those big goals?

5 Goal-Getting Posts You Need for Blogging Success

Many bloggers and solopreneurs set lofty goals at the start of each year–as they should–but oftentimes the motivation and focus peter out as the days go by. The minutia of the everyday starts to pile on, and those big goals get pushed aside.

If, two weeks into the year, you feel yourself starting down that path, tackling emergent tasks all day long instead of chipping away at your big goals, this post is for you! Check out these five posts that tackle the biggest roadblocks to goal-getting:

If you’re losing motivation…

Go back to basics. Ask yourself: Is my content, is my time, are my goals aligned with my purpose? Be sure to read How to Align Your Why with Your Blogging Strategy for serious inspiration.

If you’re struggling with time management…

Check out Write Faster, Earn More: The Power of the Pomodoro Technique. From the post, “If you’ve ever felt like multi-tasking may lead to your early demise, you’ll appreciate this time-management strategy, which is based off the belief that juggling a million tasks without taking a break simply doesn’t work.” It’s a time-tested, effective method; in fact, my writing group swears by it for our weekly sessions!

If you’re in a slump…

OK, I’m sneaking two posts in here because slumps can happen for a couple reasons: either you’re just in a rut (which happens to everyone!) or you’re feeling stuck. If you’re in a rut–tired of the same old content–check out these 17 Ways to Get Out of a Rut. If you’re in a creative slump and feeling stuck, here are 15 hacks to get past feeling creatively fried.

If you’re looking to grow your technical skills…

Chief among the goals mentioned during that Twitter chat was developing technical abilities. Many bloggers launch because they’re passionate about writing or photography, not necessarily the nitty-gritty of what a blog technically requires. If you fall into that camp (I know I do!), one skill to develop this year is learning Google Analytics. This Advanced Google Analytics post is a great place to dive in!

If you’re being too hard on yourself…

Goal-getters are constantly too hard on themselves. Don’t beat yourself up for mistakes; learn from them. Blogging is an ever-changing medium, and if you’re a goal-oriented person, it’s important to stop moving the bar on yourself. Take time to celebrate your wins! (Or, if you’re struggling with gremlins like imposter syndrome, read How to Be a Confident Influencer.)

Want even more goal-setting, goal-getting inspo? Check out this ultimate roundup of goal-digging blog posts to keep your eye on the prize!

Your turn!

What goals have you set for yourself and your blog for the year ahead? How are you progressing toward achieving them?

Maggie Marton serves as the BlogPaws senior editor. When not hiking with her two pit mixes, Emmett and Cooper, or playing with Newt the Cat, Maggie writes about them (and the pet industry) at ohmydogblog.com and maggiemarton.com

Image: 101010image/Shutterstock.com

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The Most Affectionate Cat Breeds That You Should Know About

Image credits – Pixabay

Cats are mainly known to be aloof and disinterested. But that’s not entirely true. Yes, certain cats like their own space and the luxury of solidarity. But a lot of cats crave attention and are really affectionate towards their owners. If you’re wondering where you can find one of those cats, here are a few of the most affectionate breeds. These cats love to snuggle (yes, I said snuggle), cozy up to you and even sleep next to you. Cats can be affectionate if you give them a chance.

  1. Scottish straight/ Scottish fold
    These adorable cats are as snuggly as a stuffed animal. Many of these cats are so mellow that many of them will even go as far as letting your kids dress them up in their Barbie clothes! More than that, they love to be where you are. They are loyal to the core and will follow you into the ocean. They have such sweet facial expressions that you can’t help but be in awe of. These cats will love you as much as you love them and then some.
  2. Ragdoll
    These cats are called ragdolls because they just go limp in your arms. This breed is not only really loving, but they also tend to have a very laid back and quiet nature. They are soft although they tend to be muscular, they are the ultimate indoor cats because they just want to spend more time with the family. They even have an adorable chirp for a meow that will make you feel blessed if you live with one of these.
  3. Tonkinese
    They are as affectionate as they are adorable. These cats are everything but aloof. They have amazing social skills and thrive on attention. They extend their love to all the members of their family. Nothing holds more value to them than being with their owners.
  4. Birman
    These cats may be able to sense your mood! As soon as they see you happy, they’re there in a jiffy, all hyped up and ready to be played with. If they see you sad, they become the comforters. They’ll be there to console and comfort you through whatever it is that you’re going through. They provide entertainment, as well as a shoulder to cry on when you need it.
  5. Siamese
    They are loving cats who are also outspoken and lively. These cats can also sense your mood and be what you want, when you want. Nothing can be compared to the love expressed in their eyes as they look at their owners. They are the best playmates during the day and the best bed partners during the night.

There are a few other cat breeds which are also overly affectionate. These include the Kurilian Bobtail, Burmese/ Bombay, Main Coon, Sphynx etc.

The post The Most Affectionate Cat Breeds That You Should Know About appeared first on PetPlus Blog.

10 Tips to Keep Your Blog’s Content Fresh

Fresh content keeps loyal readers coming back, and it brings new readers to your site.

There are two ways to keep your blog’s content fresh: create new, helpful, shareable content or update and improve upon your blog’s archives. Doing both in tandem virtually guarantees that your blog will stay relevant to your existing and ideal audiences. Here’s how:

10 Tips to Keep Your Blog’s Content Fresh

10 Tips to Keep Your Blog’s Content Fresh

  1. Create a solid bank of evergreen content. Once you have timeliness, quality content created, you can use those posts to attract a new audience (see point 3 below) and to grow your cross-channel presence (see point 5 below). But you can’t take those steps toward growth until you’ve created helpful, shareable, engaging evergreen content. Read more: How and When to Create Evergreen or Cornerstone Content
  2. Check for broken links regularly. Broken links irritate readers. It’s as simple as that! I use a Broken Link Checker plugin to scan my site regularly and make updates as needed. Bonus: Replace old or outdated references with fresh, new links. Then, be sure to tag the folks you’re linking to when you re-share across social! Read more: What is a 404 Error and How Do I Fix It?
  3. Integrate new CTAs to old posts. If your goal in 2015 was to drive Facebook likes, most of your posts probably end with that CTA. If your 2018 goal is to drive newsletter signups, take some time to freshen up those old posts with the new CTAs and re-share to promote the new action. Read more: How to Create a Call to Action That Gets Readers Clicking Through
  4. Swap out the featured photo. Piece-of-cake update: Add new pinnables to old posts. Then, of course, don’t forget to re-pin on all your relevant boards!
  5. Use a scheduling tool to share and re-share with new, unique copy. “New, unique copy” is key. Most scheduling tools make it easy to post and repost the same messages over and over. That’s OK to a degree, but craft several different—though equally compelling—social messages so that your audience isn’t getting hit with the same text over and over.
  6. Eliminate the ROT: redundant, outdated (or obsolete), and trivial. If a post isn’t getting traffic or if you cringe when you see it in your archives, first try to update it. Can you tighten up the copy? Add a new pinnable? Replace some of the resources with new? If not, let the post go!
  7. Clean up static pages, like your About and PR pages. Nothing shouts “stale” quite as loudly as outdated contact info or an About page that no longer reflects you or your blog’s mission. (Or showcases a headshot that’s a decade old!) Read more: Must Haves to Include on Your About Me Page
  8. Build resource pages. Roundup your most useful information by topic to create a resource page that helps your audience navigate your helpful content. Infuse SEO terms, and create images that your audience can’t wait to share! BTW, this is a great way to decrease that bounce rate IF the posts you compile compel your readers to click through.
  9. Develop new skills. One constant in the blogging world: change! Keep your content fresh by always learning new skills, picking up fresh tips, and developing some of your own best practices. The Social Learning Community is a great place to start. Never be “finished” with your blogging education!
  10. Publish your best work. It’s easy to fall into the trap: “Argh, it’s Thursday. I always post on Thursdays. I have nothing to write. My audience expects a Thursday post. I better go pull something outta thin air.” Those outta-thin-air posts quickly add up and decrease the quality and relevancy of your blog. Before you click publish, ask yourself: If a brand-new, ideal reader were to land on THIS post before any other on my site, would I be proud? Would this post reflect my authenticity and be THE post to turn an ideal reader into a loyal reader?

Your turn!

How do you keep your blog’s content fresh and relevant? Which of these 10 are you going to try first? Any tips to add to this list? We’d love to hear ’em in the comments below!

Maggie Marton serves as the BlogPaws senior editor. When not hiking with her two pit mixes, Emmett and Cooper, or playing with Newt the Cat, Maggie writes about them (and the pet industry) at ohmydogblog.com and maggiemarton.com.

Image: Rorygez Fresh/Shutterstock.com

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Thinking Of Gifting Your Kid A Pet? Here’s What You Should Know Before Doing So

Image Source: Pixabay.com

Kids may seem crazy about pets. Who wouldn’t love a brand new puppy for Christmas after all? An important factor to consider when thinking about gifting your child a pet is, is she ready for it? Be ready to take care of the puppy yourself. Rest assured, she will love her new pet, but the excitement will wear off as soon as she has to be responsible. Some kids would love to train their own pets. Some will see it through till the end and you will not even have to lift a finger other than pay for the pet food and other expenses. But most kids haven’t reached that age where caring for a pet seems natural.

Pets have the ability to teach children valuable life lessons. Here are a few reasons why you should consider getting her a pet.

Pros Of Getting Your Child A Pet:

Exercise
When your child has a pet, her activity levels will automatically be boosted. In this technological age where children love staying inside playing digital games rather than go outside, a pet will be motivation enough for your child to spend some time in the great outdoors.

Learning
Your child will become responsible for a whole new living thing. There are lots of things that she could learn through that experience. Young readers can even practice their developing reading skills when they read to their pets.

Respect
Pets help children have a more refined respect for nature. In today’s world, littering has become the norm and there are very few people left who truly respect Mother Nature.

Impulse control
Children who take care of pets have a greater control over their impulses. They are more confident and appear to be better adjusted.

Stress Reduction
This is probably one of the most important pros of owning a pet. Pets have the ability to calm us down on even the worst of days. If your kid sleeps with her pet, she will experience an even higher sense of calm.

Although there are pretty striking pros to owning a pet, there are also cons.

Cons Of Getting Your Child A Pet:

Allergies
It might not be expected, but it happens. One of the saddest things that could happen is realizing that your child is actually allergic to the pet you bring home. If your child sees that she’s allergic to the new pet, it might be a little much for her to deal with.

Expense
Quality pet foods are expensive. And that’s just food. There are other things you’ll need like beds, shampoos, and vet care when you own a vet. All these things tend to be pretty expensive.

The post Thinking Of Gifting Your Kid A Pet? Here’s What You Should Know Before Doing So appeared first on PetPlus Blog.

The Best Pet Vacuum Cleaners You Should Buy

Image source: Pixabay.com

Pet hair can be a disaster to get rid of. Especially when you’re living in a household that has more than just one pet contributing to the mess. Normal vacuum cleaners don’t always do the job right. With the added mess of hair, whiffs, and dirt, you’ll need a vacuum cleaner with extra strong brush action and suction to get the job done. You’ll need a vacuum cleaner with mechanisms that are guaranteed to lock in even the finest particles. Good filters are also a must. On top of all this, you’ll also need to consider the flooring of your house when you’re buying a vacuum cleaner.

Simple as it may seem, a vacuum cleaner needs to be able to do a variety of tasks. It shouldn’t be too heavy if the stairway is one of your pets’ favorite spots to hang out. If your pet enjoys lounging on the furniture, you’ll need a vacuum cleaner that’s able to tackle upholstery too. Here are some of the best vacuum cleaners that you can go for – especially if you’re a pet parent.

  1. Dyson DC41 Mk2 Animal Upright Vacuum Cleaner
    The only drawback of this virtually perfect vacuum cleaner is that it’s quite loud. Besides the fact that it’s bag-less and upright, it was also made specifically for households with pets. It works great on hardwood and carpeted floors alike. It can reach ceilings and hard-to-reach corners and works pretty well on upholstery.
  2. Vax Air Steerable U88-AM-Pe Upright Vacuum
    This upright, bagless, energy-efficient machine works well on all kinds of floors. It also gives you excellent value for your money. It is surprisingly light and as such nimble to move from place to place. It comes with an impressive six year guarantee so you can count on the fact that it’s durable.
  3. Sebo Automatic X4 Pet Boost Upright Vacuum Cleaner
    Another great choice as far as household with pets are concerned. Although they have a more antique look, their capabilities are quite something. There are some quite nifty features like a boost button you can push to remove engrained dirt and pet hair and a filter that has been embedded with charcoal to remove any all bad smells. It also has a remarkably long hose which works great for the stairs, a wand which you can easily clean the ceilings with, and a turbo brush which you can use on the upholstery.
  4. Bosch BCH6PETGB Athlet Animal Upright Cordless Vacuum Cleaner
    There won’t be anything left on the floor after this vacuum cleaner has made its way through. It’s very thorough and well worth your money. It’s so light that you can even hand it around your shoulder!

    There are some pretty great pet vacuum cleaners out there but these are the nest of the best. Although some of these are a bit pricey, they tend to pay for themselves in the long run.

The post The Best Pet Vacuum Cleaners You Should Buy appeared first on PetPlus Blog.

Blog Hop: Social Media Hot Tips for 2018

It’s the year to own your destiny. Heck, if you need even another reason, how about this: YOLO! You only live once, so why not make the next 365 days the best ones to come?  If you are on social media, then here are a bevvy of hot tips for 2018. Buckle up because some of these may surprise you and others, of course, you’ve seen them coming.

SOCIAL MEDIA 2018 TIPS

Video, Video and More Video

Fact: Forbes says, “Nearly half of businesses are already implementing social videos, with another 26 percent planning to implement in 2018.”

BlogPaws Hot Tip: Know how and why you are producing videos for social media, if they make sense for you, and invest in the right equipment to make them happen. (Note: the investment need not be large scale).  Are you making these social media video mistakes?


Robots Are Taking Over – AI Style

Fact: Artificial intelligence will tell you which media ads in which variation perform the best. Forbes says that users can automate campaigns so that your best-performing posts boost to the biggest audience.

BlogPaws Hot Tip: You will still need to spend on much of social media in order to seek the desired results. Automation is here. Here’s why you should consider Facebook advertising.


The Rise of Instagram Stories

Fact: Instagram Stories will continue its upward ascent across the social media landscape. Consider that an account with 10,000 followers or more can also add links to their stories.

BlogPaws Hot Tip: If you follow this blog or do a search of this blog for “Instagram” or “Instagram Stories,” you will note we were ahead of this trend as it becomes a permanent part of social media domination. Here are some Advanced Tips To Drive Blog Traffic Using Instagram Stories.


Virtual and Augmented Reality Comes to Social Media

Fact: The folks at ImpactBND share, “While augmented reality’s initial impact will be on mobile gaming, it is likely that social media platforms will find more ways to incorporate the new technology as well.”  They share that Facebook, has been working on a project called Spaces that is designed to allow friends to connect in virtual reality.

BlogPaws Hot Tip: This truly gives new meaning to “face to face” and that’s a cue to snag your BlogPaws 2018 Conference ticket now.


Influencer Marketing Plants Its Flag

Fact: According to Entrepreneur.com, “Companies like North Face, Hubspot and Rolex use social media–based influencer marketing strategies to connect with new audiences and improve engagement with existing audiences.”

BlogPaws Hot Tip: BlogPaws has long been ahead of this trends and envisions influencer marketing to finally gain the respect it so rightfully deserves.


The Wordless Wednesday Blog Hop

BlogPaws offers year-round interaction, activity, community and more to learn, earn, and connect. Visit and leave comments on other blogs to make some new buddies and maybe some new followers. You can add the button to your post and/or to your blog sidebar, either by cutting and pasting the image or using the HTML code below. Need help? Here it is:

How to Join a Blog Hop – BlogPaws Tutorial Video: Step by step help to get you started:



Image:  garetsworkshop / Shutterstock

 

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How to Write a Knockout Blog Post

Having an idea for a killer blog post is the easy part. Writing a knockout blog post that touches on all the key elements from content to photography, promotion and inbound/outbound links is the more involved process. It sounds like a no brainer, the process for writing a knockout blog post, right? Even long-time blogging veterans may be surprised to find some tips and pointers to apply to future blog posts or updating older blog content.

How to write a knockout blog post

Pre-Requisite: Know Your Blog Audience

Something that we see time and again in the BlogPaws offices is a well-done post, but it is written to an audience that may not be the one best served by said content. Define your why and know your purpose.

No matter how long you have been blogging, each blog post should be geared to your target audience. If you are a cat blogger who writes about health and wellness, then articles about kitten training, cat litterbox issues, and senior cats and kidney disease are the types of content your audience wants. You know they want this content because you did your research prior to creating the blog.

Sometimes a blog post is geared for a specific portion of your blog’s audience. One of my consistently popular blog posts deals with torn anterior cruciate ligagments in dogs. That post is geared to a dog parent who either thinks their dog ruptured the ligament, indeed the dog is injured, or they want more information and options. Write to THAT audience for THAT post.

LEARN MORE: How to Serve Your Blog Audience

Develop the Content Idea

Our Director of Community Education, Aimee Beltran, suggests this system when developing content for a blog post:

  • Who is the audience?
  • What do they need to know?
  • What do I want them to do with the content? (Subscribe, share, etc)
  • How will the content be delivered? Blog post, social media post, video, ebook, etc?

Outline the Blog Post

As a second phase to developing the content idea, next you write an outline. This need not be a laborious process, but I could never do a blog post without some sort of outline.

Outlining helps hone your craft, tightens the focus, and like a map, it guides you to your destination. Some of the sections in my outline for a blog post include:

  • My topic or idea
  • A working headline, which I refine later
  • The problem it solves or addresses.
  • Why my reader should care. I ask myself “who cares” and until I can answer that, I won’t blog.
  • Sources and quotes/experts
  • Outbound and inbound links to include
  • Terms to rank for SEO-wise
  • Images I want to take and/or already have in my files

Your outline can be as simple as a one-page sheet of paper with subheadings on it or as intricate as desired; we all have different learning and planning styles.

Visual Asset Planning

A picture says a thousand words and a video says even more! Know what shots you want before you get the post started so that you can capture exactly the visual message you want to complement your prose. I take close to 2,000 photos a month on my iPhone, no kidding. I take candids of my dog, things we do together, places we visit (from PetSmart to the park, visiting friends), and I dump them onto my computer once a month. From there, I categorize and separate the images into files. I actually have files the likes of:

  • Body shots
  • Face close ups
  • Park
  • Dog with people
  • Sleeping

…and many more.

I do this so that whenever I am writing a blog post, I have an arsenal of photos from which to choose. Quite honestly, I have my own stock photos that I took! I edit the photos I love the most and might use, ditch the blurred ones, and then I clean my phone up, back up my files onto a hard drive and an online photo storage service, and I am good to go.

Videos I plan to embed into a blog post or those in support of my blog post I will use on social are a part of the visual asset planning process. It’s never one and done: If you blog it, use it over and over in a variety of ways. The same holds true for visual and video assets. More about that later.

Keyword Research

This is oh-so-important to your knockout blog post process. Keyword research does NOT mean keyword stuffing. The traditional definition of a “good” keyword is one that has low competition from other sites attempting to rank with traffic from the keyword along with a high number of monthly searches. Finding that balance is the sweet spot for bloggers.

Your goal with a blog post is to create an ultimate resource with both short and longtail keywords. Long tail keywords have long staying power if properly executed in blog post. Why long tail? Longtail keywords are more closely related to the questions your readers are asking/searching for; they are actually easier to rank for; and since they target your specific audience, more relevant traffic is directed to your blog.

Here are three steps for finding juicy keyword nuggets.

Write a blog post

Determine Headline and Subheads: Brainstorm and Then Brainstorm Again

Work primary and secondary keywords into your headline if possible, and apply some time in determining your headline. Our Director of Content, Maggie Marton, says, “No matter how brilliant your writing, or how gorgeous your photography, unless you grab a reader’s attention with a catchy, click-worthy headline, you won’t capture new readers.”

An eye-catching title can make or break a post. Personally, I tend to spend more time developing a worthwhile title than many other things.Regardless of how your post is discovered: From a search engine to a tweet, the first thing a reader will see is that all important “headline” aka the title. Is your title worthy of the content within the post? Does it give the reader a full, enticing glance at what’s to come?

Think about those catchy headlines on glossy magazines as you stand in the supermarket check out line. The titles are designed to lure you in to buy the magazine or tabloid.

Here’s a 3-Step Process to Write Click-Worthy Headlines.

Subheadings break up a post and divide it into sections as this blog post illustrates.

It makes it easier for the reader to use and is another way to hold one’s attention span.

Similarly, bullet points and numbered lists are helpful. Bullet points are useful for stats, benefits, product features, short bits of info, and other data that you want to stand out.

Write

Blogging is not sheer opinion if you want to be considered an expert. I am not an expert in many of the topics on which I blog. I am, however, pretty darned good at finding folks who are experts in their respective fields. I utilize places like HARO (Help a Reporter Out), message boards, groups on Facebook, in-person networking to exchange business cards, industry-oriented mixers, Twitter, and so on.

Experts are out there. You need to find them to add credibility to a blog post. I suggest doing a blog post with opposing views and let your readers decide. Whichever route you take, do your research.

Please please and please check your grammar and spelling: It matters. Read it out loud to make sure that everything makes sense.

A stellar blog post instantly loses its appeal when a run on sentence comes into play and it never stops and the person writing it thinks that I want to stick around because I have nothing better to do than to hear about a great product and how super it is. See how annoying long that was? Don’t do it.

Bring it Home

An abrupt ending leaves the reader scratching their head, so summarize in a nice neat package for them. Re-emphasize your main points, perhaps circle back to your introduction, and give the reader the all-important call to action. A call to action is important at the end of a blog post but also in your social media promotions. A Call to Action is a statement that encourages your readers to take some sort of action.

For example:

  • Subscribe to my newsletter for posts just like this!
  • Add a comment to the bottom of this list and tell me what you think.
  • Follow me on Facebook.

Learn More: Discover how to successfully use a call to action.

Social Media Plan and Promotion

Our own Aimee Beltran says, “Writing blog posts takes a lot of time and hard work. The last thing you want is for nobody to read your posts. That is why you must have a solid promotional plan in place to grow your pageviews and audience. An effective social media marketing plan will help with this.”

Knowing how to promote a blog post and making the time to do so are pivotal to blog post success.

You don’t need to be on every single social media platform, and you don’t have to post everywhere at one time. In fact, the latter is highly frowned upon so as to avoid content saturation. Tools like Hootsuite, Buffer, Sprout Social, and Co-Schedule allow for timed social media content.

Here are quick ways to promote blog posts (note: It isn’t one and done; be sure to recycle your posts and share social media content throughout the year).

Don’t Stop Now

If you want to start a pet blog and have no idea how to get going so you can use the tactics above, here’s a good place: How to Start a Pet Blog.

Learn how to do keyword research for your next blog post.

If you write it, readers will come, right? Not always, so if you want the readers, then identify them, determine how you will find them , and deliver with a knockout blog post and social sharing plan to enhance its longevity.

Connect Face to Face

Register for the BlogPaws 2018 Conference and invest in you. The BlogPaws 2018 Conference takes place in Kansas City, Missouri, April 18-20.  Join us and get your social media and blogging plans in order!

Bloggers at conference

Your Turn

What’s your process for writing a blog post? Do you have one? Does it resemble the above? Let us know in the comments below. We respond to all comments.

Carol Bryant is the Marketing and Social Media Manager for BlogPaws and runs her own blog, Fidose of Reality and its fundraising arm, Wigglebutt Warriors. When not busy playing with her Cocker Spaniel, Dexter, she stays far away from cooking. Her trademark is her mantra and is tattooed on her arm: My Heart Beats Dog.®

Images:  Floral Deco/  GaudiLab /Shutterstock.com

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