Essential BlogPaws 2018 Conference Everything Post

If you are coming to the BlogPaws 2018 Conference, considering it, or wanting to learn more, you’ve come to the right place. Bookmark and reference this post: We will update as the excitement and news builds!

BlogPaws 2018 Conference post

BlogPaws 2018 Conference: What Is It? Who Should Attend?

The BlogPaws 2018 t0th Anniversary Conference is a 3-day event jam-packed with educational sessions led by top professionals, networking opportunities with influencers, a busy exhibit hall, exciting brand events, more influencers, and lots of pets. Pets remain at the heart of everything BlogPaws does. Our pet-friendly conferences invite all well-behaved pets everywhere in the event space.

Your ticket to BlogPaws includes entrance into the exhibit hall, all sessions (except as noted), all keynote sessions, events, the Nose-to-Nose awards, and all meals per the agenda.

BlogPaws has always been and will always be about and for the bloggers and influencers: those who want to learn, grow, network, and take their blog to the “next level.” Whether this is your first conference or your 10th, there is something new for everyone…and MANY surprises this year.

BlogPaws connects brands to bloggers/social media influencers and those who want to monetize, form relationships, and turn a passion for pets into a way to make money.

Here’s a sample of the BlogPaws 2017 Conference in Myrtle Beach:

Conference Dates

Wednesday, April 18 through Friday, April 20, 2018.


The BlogPaws 2018 Conference will be held at:

Sheraton Kansas City Hotel at Crown Center
2345 McGee Street. Kansas City, MO 64108, United States Phone: (1)(816) 841-1000
Sheraton 2018
Team BlogPaws visited the Sheraton Kansas City Hotel at Crown Center this year, and here are some video highlights:
Do Not send things directly to the hotel in advance of your stay.  They do not have a storage area so you must be present and available to sign for and take possession immediately of any package you receive. 

Hotel Group Reservations

The Sheraton Hotel at Crown Center is offering a special rate of $155 per night (plus taxes), including free Internet access. You can make reservations at the Sheraton by visiting here.  It is highly recommended that you make your reservation as soon as possible. Each year our host hotels have sold out.

BlogPaws Group Reservations are available here. Group rate available until April 1, 2018.  Subject to availability. Relax in one of 720 guest rooms, each boasting warm décor, city or Crown Center views, and the Sheraton Signature Sleep Experience. Plus, there are eco-friendly features and state-of-the-art technology, including an LCD HDTV and iPod docking station.

Note from Felissa Elfenbein, BlogPaws’ Director of Influencer Marketing, “We don’t know if wrong dates are accidentally being chosen that are outside of the BlogPaws Room Block but there are still plenty of rooms available Tuesday through Saturday and even a few rooms still available Monday and Saturday Night. If you are trying to book outside of those dates please connect directly with the BlogPaws Event Planner Rebecca Flick at Have any additional questions? Please email me and I will do my best to help remedy the situation.”

Official Ticket Sales

Here is the official link to the BlogPaws 2018 Conference tickets.

Once we sell out, there will be no additional tickets available.

Which Ticket to Purchase

There are a few different types of tickets, and you will purchase the ticket that best identifies you.

Official Facebook Event Page

Are you a member of the official BlogPaws Facebook Event Page? Be sure to join and check in frequently for conference updates and news.

Chewy and BlogPaws

Along with major tenth-anniversary celebrations, we are thrilled to announce that this year BlogPaws is partnering with Chewy to bring even more inspiration, even more education, and even more fun to the annual event.

Chewy, the nation’s leading online pet retailer, joins forces with BlogPaws to bring you the most experiential conference for pet industry influencers. Trust us: This is one you don’t want to miss!

BlogPaws 10th Anniversary

Conference Sponsors

Go nose-to-nose and face-to-face with the sponsors who are there to meet you and who make this conference possible, and this list is being regularly updated.

Follow the BlogPaws 2018 Conference Sponsors Twitter list.

Conference Speakers

Because we have a lot to offer this year, of course, but also in post conference surveys sent to all attendees, you asked for MORE sessions led by experts outside the community while still keeping a balance with experts within the community…you asked, we listened.  More announcements and speakers to follow!

Follow the BlogPaws 2018 Conference Speakers Twitter list.

BlogPaws 2018 Conference Schedule

This is the most up-to-date schedule. Check back for updates…invite your friends to register TODAY!

Once you register, you can create your very own personalized BlogPaws 2018 Conference schedule, print it out, or reference it online.

cat with computer

Table Topics

Yes, as we’ve had in years past, we will have some table topic discussions during lunches. The table topics are in the official BlogPaws Sched right now to register. Registrants are on a first-come, first-serve basis and capped at 10. BlogPaws 2018 Conference schedule for the table topic information and who is leading them.

BlogPaws 2018 Conference Ambassadors

BlogPaws proudly announces your 2018 BlogPaws Conference Ambassadors:

An ambassador is someone who shares in a mission and helps support it every step of the way. Each year, BlogPaws selects a group of pet bloggers as ambassadors to the conference. They are chosen for their professionalism and talent in social media. They will assist everyone in the BlogPaws Conference experience before and during the conference. Welcome them aboard and be sure to follow their blogs!

How Do I Get There?

The closest airport is the Kansas City International Airport which is about 20 miles from the hotel.

BlogPaws is partnering with Uber to get everyone from the airport to the hotel.  Please feel free to use this code BP18KSEVENT for one trip from the Airport to the Conference Hotel April 17 – April 18. Please be sure that when booking your Uber that you choose the Sheraton Hotel at Crown Center as your destination.


They’re heeeeeere! Share your excitement! Get your friends and followers to join you! Here are the official BlogPaws 2018 Conference badges and codes. Choose to copy and paste the file or simply copy the code for the Text/HTML version of the badge: ====>

Zero-Waste Conference

Once again, our pals at Only Natural Pet will be in full force with a Zero Waste system at the Conference,  but we are taking it up a notch! This year, they will educate on how you can recycle and reduce your carbon pawprint at home, too!

Official Hashtag

BlogPaws uses the hashtag #BlogPaws before, during, and after the event.

Will There Be Facebook and Instagram Lives to Follow?

Definitely! You want to follow along throughout.

Can I See a Schedule Overview?

Wednesday, April 18, 2018 

8:00 a. m. – 12:30 p.m.       Sponsor set up time
8:00 a.m. – 6:00 p.m.          Registration
1:00 p.m. – 9:00 p.m.           Pet Parks open (both large and small dog available, as well as a nap/break room for pets to relax)

1:00 p.m. – 5:00 p.m.           Exhibit Hall & Cat Lounge open (Exhibit Hall closes at 5:00 p.m. after Happy Hour)
1:00 p.m. – 4:00 p.m.           VIP Afternoon Workshops
4:00 p.m. – 5:00 p.m.           Happy Hour Event in the Exhibit Hall (Exhibit Hall closes at 5:00 p.m.)
5:00 p.m. – 6:00 p.m.           Opening remarks
6:00 p.m. – 7:10 p.m.            Opening Reception/Food
7:30 p.m. – 9:00 p.m.            Evening event – announcement coming soon!

Thursday, April 19, 2018

7:00 a.m. – 7:00 p.m.            Registration/Info Desk open
8:00 a.m. – 9:00 a.m.            Breakfast and networking
8:00 a.m. – 7:00 p.m.            Pet Parks Open
8:30 a.m. – 11:00 a.m.           Exhibit Hall & Cat Lounge Open
11:00 a.m. – 12:15 p.m.         Breakout Sessions Round 1
12:15 p.m. – 1:00 p.m.           LUNCH
1:00 p.m. – 2:15 p.m.            Keynote: Announcement coming soon!
3:30 p.m. – 6:30 p.m.           Exhibit Hall & Cat Lounge Open (Exhibit Hall closes after Happy Hour at 6:30 p.m.)
2:30 p.m. – 3:30 p.m.           Breakout Sessions Round 2
3:45 p.m.  – 4:45 p.m.          Breakout Sessions Round 3
5:30 p.m.  – 6:30 p.m.          Happy Hour in Exhibit Hall

Friday, April 20, 2018 

7:00 a.m. – 4:00 p.m.            Registration/Info Desk open
8:00 a.m. – 9:00 a.m.            Breakfast and networking
8:00 a.m. – 10:00 p.m.          Pet Parks Open
9:00 a.m. – 11:00 a.m.           Exhibit Hall & Cat Lounge Open

11:00 a.m. – 4:30 p.m.           Exhibit Hall Tear Down

11:15 a.m. – 12:30 p.m.         Morning Workshops
12:00 p.m. – 1:00 p.m.           LUNCH
1:00 p.m.  – 2:15 p.m.           Keynote: Announcement Coming Soon!
2:45 p.m. –4:15 p.m.             One on One Sessions & Author Signings
5:00 p.m. – 6:00 p.m.           Red Carpet Happy Hour & Walk
6:00 p.m. –7:00 p.m.            BlogPaws 7th Annual Nose-to-Nose Dinner & Awards, Closing Remarks
7:00 p.m. – 10:00 p.m.         After-Pawty!

Complete 2018 BlogPaws Conference schedule here.

Cat Lounge

Hey, cat bloggers! You know we always want to give something special to the feline fanatics at our annual BlogPaws conference and we usually turn to cat style expert Kate Benjamin of Hauspanther for her coordination skills with the Cat Lounge, but this year Kate is taking a bit of a hiatus to deal with some health issues (more details on her new personal blog, because of course she created a blog about it!)

Kate is going to work behind the scenes to orchestrate a really cool cat lounge experience for you this year and we’ve got a great team of volunteers to make it happen, so you definitely have something special to look forward to!

We will have fun new additions, special sponsors, cats, cats, and more cats!!

cat lovers

Attendee Newsletter

All registered attendees will receive a newsletter each week leading up to the conference. Check the email you used to register for the conference. There is very important information in these attendee newsletters you won’t want to miss.

What to Wear

Whatever you are most comfortable in! We have outfits ranging from jeans and a T-shirt to business casual.  For the awards gala on Saturday, most do tend to dress up – including pets! One recommendation we do have is if you tend to be chilly, bring a sweater, as the air conditioning will be on indoors.

brands and blogpaws

Food During the Conference

On Wednesday, the only meal provided by BlogPaws is the opening reception buffet at 6pm. While food on this night is not a sit-down meal, it is hearty enough to be your meal and you should not need to eat elsewhere. The Wednesday evening Happy Hour from 4pm – 5 p.m. will have light appetizers, as well.

Thursday, breakfast and lunch will be provided.  Breakfast usually consists of a continental style meal with a hot item or two, and lunch is a full hot buffet. You will be on your own for dinner this evening.

Friday all meals are provided by BlogPaws. Breakfast will be similar to Thursday’s, as is the lunch. The dinner during the Nose to Nose Awards will be a buffet style meal immediately following the awards.

What Events Take Place During the Conference

Check in with the official BlogPaws Conference schedule for the most up-to-date information and check back often, as we have many surprises in store for attendees!

Kid Friendly?

While we think any kid would have a good time and enjoy seeing some animals, we ask that they do not attend the conference. This is a professional conference and we want to be respectful of other attendees. If you wanted to bring your family and enjoy the Kansas City area and the hotel during the conference, that is totally fine! Kids cannot come to any conference related functions, so keep that in mind.

Pet Friendly?

BlogPaws is pet friendly. We accept animals of all kinds! We do expect pet parents to have dogs on leash, cats restrained, and other pets on either a leash or controlled in some way as the number of pets grows every year. It’s important to the health and safety of all involved that pet parents consider their pet’s personality and ability to interact with others, at all times. If you plan to bring your animal, please indicate that during registration and additional information will be sent to you. Additionally, anyone bringing their pet will have a second step to their registration process for the event on-site. Stay tuned for more information on that! Please be certain to clean up after your pet both outside and if there are any indoor accidents.

Honor Flags at BlogPaws Conference

Honor Flags

Honor Flags are Back: It is time to bow our heads, show love and remember, and this year’s BlogPaws Conference will play host to the time-honored tradition that is Honor Flags. Honor Flags remember our dear pet companions who are no longer with us and honor all who are dedicated to rescuing animals.

Supplies will be available at the BlogPaws Conference and each flag will represent a pet you wish to honor. Whether you are an artist or not, honor flags are designed to remember those we love and have lost. Express yourself, share the love and the bond with your pets, and take some quiet time to create a keepsake that will grace the honor flag and for you to take home as a remembrance.

Weather in Kansas City, Missouri in April

Weather in April in Kansas City, Missouri averages in the 60s and 70s, making it ideal for visitors and those traveling into the area.

Pet Parks

Wednesday, April 18, 2018: 1:00 p.m. – 9:00 p.m.         Pet Parks open (both large and small dog available, as well as a nap/break room for pets to relax)

Thursday, April 19, 2018:  8:00 a.m. – 7:00 p.m.            Pet Parks Open

Friday, April 20, 2018: 8:00 a.m. – 10:00 p.m.                 Pet Parks Open


BlogPaws 2018 Nose-to-Nose Pet Blogging and Social Media Awards

These are the only pet industry awards in which pet bloggers and social media influencers are judged on the expertise, performance, and creativity of their entry. Each category is judged by a distinguished panel of professionals and not by popular vote. The influence of pet bloggers is growing and the BlogPaws community is leading the way.

The 2018 BlogPaws Nose-to-Nose Pet Blogging and Social Media Award nominations are open until February 22, 2018, at 11:59 pm EST.

Finalists will be revealed on March 16.

red carpet walk

Nose-to-Nose Awards and Red Carpet Walk

Please join us at 5:00 p.m. on Saturday for the official Nose-to-Nose Red Carpet walk, complete with photographers! If you do not want to walk the red carpet, that is fine, too! Anyone can get their picture taken in front of the step & repeat at the end of the red carpet. For Friday evening, April 20th:

5:00 p.m. – 6:00 p.m.           Red Carpet Happy Hour & Walk
6:00 p.m. –7:00 p.m.            BlogPaws 7th Annual Nose-to-Nose Dinner & Awards, Closing Remarks
7:00 p.m. – 10:00 p.m.         After-Pawty!

Connect In Advance of the Conference

We encourage you to register on our site through our agenda platform and link up your Twitter account. You may link up other accounts if you choose, but Twitter is a great way to connect with people ahead of time. Once you register, you can see who else has registered in the Attendees section.

Is the Conference The Same As Previous Years?

No two conferences are ever the same. As social media and blogging evolve so, too, do the BlogPaws Conferences. Networking face to face is pivotal, and our attendees and sponsors value the interaction to form and continue relationships. Whether this is your first BlogPaws Conference or your ninth, no two conferences are ever the same.

Where Has BlogPaws Held Conferences?

2010: 1st in Columbus, Ohio

2010: 2nd in Denver, Colorado (BlogPaws West)

2011: 3rd in Tysons’ Corner, Virginia

2012: 4th in Salt Lake City, Utah

2013: 5th Tysons’ Corner, Virginia

2014:  6th in Lake Las Vegas, Nevada

2015:  7th in Nashville

2016: 8th in  Chandler Arizona

2017: 9th in Myrtle Beach

We won’t be hosting a conference in California because there is a ferret ban in the state. And BlogPaws is all about supporting all animals. Many of our members have ferrets.

What If I Have a Blog But Not About Pets?

BlogPaws is for anyone who wants to learn more about social media or blogging. If you have a pet, that’s fantastic; if not, we welcome you, as the education is stellar!

Photos from Previous BlogPaws Conferences

BlogPaws Facebook Page Photo Albums.

Must Read Links for Conference Goers

How to Make the Most Out of Your BlogPaws Experience

8 Social Tips for Attending a Live Event Like BlogPaws

BlogPaws Conference Sponsorship Do’s and Dont’s

The post Essential BlogPaws 2018 Conference Everything Post appeared first on BlogPaws.

How to Find Narrow Angles for Your Pet Blog Posts

You probably know by now that Google doesn’t like “general” content. Google will reward your site with better rankings if you’re a specialist and share content that addresses a particular angle –but punish you for covering a very general topic that doesn’t quite go anywhere. In short, articles on “Foods That Help Your Dog’s Teeth” will perform better than “Canine Dental Health.”

So how do you narrow down your blog posts? Even more importantly, how do you find new angles for content that has been done over and over – content both Google and your readers will love?

Here are four tried-and-tested ways to help you find narrow angles for your pet blog posts:

How to Find Narrow Angles for your Pet Blog Post

Identify Interesting New Angles for Popular Content

Popular topics are popular for a reason: They perform well, they are interesting, and a lot of people want to read about them. But saying the same thing over and over is not only boring but can also end up costing you traffic. The solution? Always look at a topic, no matter how common, from a different angle. One great option is to tie it up to current events or trending topics. In the world of pet blogging, that could mean the release of a new medication, a pet story that made the made the news (or has gone viral online) or even an article recently published in a vet journal.

Still lost? Try to find something NEW, something FRIGHTENING or something CONTROVERSIAL about a popular subject and you have a new angle right there to explore.

Figure Out What Will Work (and what won’t)

The tone of your article will help determine what type of material you need to include. Are you going for controversial? Newsy? How-to? If you’re going to be using expert quotes, the qualifications of your expert should also count. If you’re covering a very unique discovery by a top-notch industry insider, make it all about him or the discovery rather than the topic.

Still unsure? Use the element of surprise. Since you’ve always been told that feeding your dog human foods is a no-no, just switching your title to “10 Human Foods You Should Be Feeding Your Dog” is going to spark curiosity and give you a unique angle all at once.

Pick Carefully What to Include

Rule #1 when it comes to blog posts: If there’s so much information about the topic that you could probably write a book about it, the topic is too broad and you need to work on narrowing it down. Otherwise, you’ll end up with tons of general statements about a subject that’s too general to mean much to readers. Remember that dental example from the intro? With a title like “Canine Dental Health,” there’s just no logical way to go anywhere. “Natural Remedies for Canine Dental Health” gets you a little closer and “Using Essential Oils to Improve Your Dog’s Teeth” might just hit the spot.

How Narrow is Too Narrow?

So, narrowing a topic down to its barebones might be a good idea but push it a little too far and you’ll have readers going “Huh?” For example, writing about a very rare medical condition that causes pet obesity might get you a lot of blank stares because most people won’t know or care about the topic –but writing about helping your dog lose weight with fun indoor games makes the topic accessible and useful.

General rule of thumb about topics: If you can’t find any information about it when doing a Google search, the angle is either too obscure or not interesting enough to warrant an article about it.

Remember, you want to be different, but you also want to be popular.

Your turn!

How do you narrow down your angles for your posts? When picking a topic, how do you vet it for your blog? 

Diana Bocco is a full-time writer and adventurer who has written for National Geographic, the Discovery Channel, Yahoo!, PetMD, and Animal Wellness. Diana has lived in five countries and taken her rescued dogs along to each one of them. You can check out more of Diana’s work, or contact her by visiting her at

Image: ArthurStock/

The post How to Find Narrow Angles for Your Pet Blog Posts appeared first on BlogPaws.

BlogPaws Speaker Series: Blog Planning and eBooks

Welcome to our weekly BlogPaws speaker series in preparation of the 2018 BlogPaws Conference in Kansas City, MO. Each week, we feature a different speaker so that you can get to know them and learn what their session is all about. Be sure to also tune into our weekly Facebook Live on Wednesdays at 4pm EST on the BlogPaws Facebook page. If you can’t attend live, no worries! You can always catch the replay at any time on Facebook or right here on this post.

Say Hello to Heather Wallace and Jodi Chick

This week the spotlight is on two BlogPaws speakers who are facilitating lunch table topics: Heather Wallace and Jodi Chick. Their sessions will take place during the lunch hour on Friday, April 20. Since these happen during lunch, it provides an intimate setting where you can really connect and ask questions.

Heather’s table topic, From Blogging to Books: Increasing your reach and your wallet, will teach you how to turn your blog into an eBook and print. Heather states, “We can increase our reach, our income, and our reputations! I will provide step-by-step guidelines from inspiration, formatting, print and distribution, and marketing. More, I will cover the most common mistakes to avoid. Many other bloggers as well as veterinarians I work with have come to me and asked for my advice. With BlogPaws, I have the opportunity to reach a wider audience and help expand our reach and our wallets.”

Jodi’s table topic, Blog Planning 101, is aimed at helping planner neophytes. Attendees will be introduced to a variety of planner styles and help build the foundation on which to develop their blog planner as a time management, branding, and organizational tool, instead of a to-do list. Attendees will also be given access to a downloadable workbook to complete after the conference helping the further develop their planner and how to best use it to improve their blog.

You can signup for their table topics on our interactive agenda.

Facebook Live: Watch the Replay Here

In case you missed it, catch the Facebook Live interview here with Heather Wallace, Jodi Chick, and Aimee Beltran.

Aimee Beltran is the Director of Community Education for BlogPaws. She also writes two blogs, Irresistible Icing and Irresistible Pets with her Chihuahua, Chuy. Aimee is passionate about her mission, “create an irresistible life you can’t resist!” She loves anything with glitter, kayaking, and spending time at the beach.

The post BlogPaws Speaker Series: Blog Planning and eBooks appeared first on BlogPaws.

How to Be a Twitter Influencer in 2018

Influencer: The word has infused itself into modern day social media and it is here to stay. A Twitter influencer in 2018 is an evolved species. A influencer at his or her core has the unique ability to set trends, create conversations, drive traffic, and make brands sit up and take notice.

If you want to be a Twitter influencer (and take note: Twitter is actually experiencing a resurgence), read on for what it takes to become and remain a Twitter influencer in 2018:

How to be a twitter influencer

Engagement on Twitter

Here’s the hottest tip of all the hot tips on Twitter marketing and research for influencers: You must engage on Twitter to grow your platform UNLESS, perhaps, you are a celebrity or public figure who stirs the pot, not pointing the finger at, ahem, anyone in particular.

Anytime you want to grow your influence and presence on a social media platform, the focus must be on the social aspect. If you are not actively engaging with other Twitter users, your tweets are likely falling on deaf ears. Here are a few “get started right away” tips to grow your Twitter influence through engagement:

  1. Create lists on Twitter in order to keep your segmented audiences in order. If, for example, you follow 10,000 people, it will prove tedious to try and keep up with the tweets of 10,000 users. By creating lists of users, such as cat blogs, dog blogs, pet industry media, etc., you can engage with others. Twitter lists are located near your followers and likes on your Twitter homepage. You can see what lists YOU are on and which lists you are currently subscribing to. To add someone to a Twitter list, visit their Twitter account, click on the options to the right of their account, and add them to a list.
  2. Get involved with Twitter chats. Every Tuesday night (except the third Tuesday of the month), #BlogPawsChat takes place at 8:30 pm (eastern) on Twitter. Networking, following, growing, engaging, and meeting others is the key. If you think you know everyone, think again: Many attendees of #BlogPawsChat and other Twitter chats come to lurk. You never know who is watching.
  3. Mention five to 10 people a day in tweets. There is a difference between mentioning and being annoying, the latter of which you must not do. Build connections by mentioning something they did or you read about them. Is there a reporter who you may want to pitch a story to? Start reading their tweets, get to know their content, and get on their radar. After a few months of this, you can approach them with a “I’ve been following your content and…” and you really mean it. The cold pitch is just that: COLD. Social media is all about warmth and relationships.
  4. Respond to people who LIKE, comment, and re-tweet you. Put the social in social media.

Engaged Followers List

Keep a list of your Twitter account’s most engaged followers. Is someone a great fan of yours? Do they retweet and engage with you? Put them on a Most Engaged Followers List. Mention, engage, and keep on their radar. Loyalists are your biggest piece of the engagement pie, so give back.

Images with Tweets

Tweets with images generally perform better. Be certain you are using properly sized images. Here are Social Media sizes for 2018.

Numbers is Not the Name of the Game

Tweet when you have something meaningful to say. A constant barrage of tweets and retweets about anything and everything is so 2010. Think of it this way: Do you have time to wade through 100 tweets from someone in a day? If this someone is your favorite celebrity, maybe…but for most of us, no.

Have a dedicated plan as to why you want to be on Twitter, what you plan to tweet, when, and then just make it happen. Social media analytics is a science, and you should be following those numbers. Engagement and being real is the magic spice of 2018 (to this I say, hallelujah).

Timed Versus Real Time

Yes, you should absolutely use the services of a virtual assistant or social media scheduling tool or app. No, you should not solely rely on auto pilot for Twitter or any social media platform. Engage in real time. Set time aside every day to respond to and engage with your followers.

Twitter Analytics

Measure engagement and learn how to make your Tweets more successful, so says Twitter. I look at Twitter analytics a few times a month and use social media schedulers to show me other analytics. Twitter analytics is free. Determine what is working and when. See who is engaging with you and what you tweeted to make that happen. Do more of that. In fact, follow your competitors or those who are in your same space. Create a private list for them. What is working for them? Don’t be a copycat, but do learn from the success of others and apply that success to your own Twitter strategy.

Find Your Sweet Spots

Every tweet you send out should not be super promotional. In fact, some social media experts say the percentage of tweets that should contain promotional content is about 10 percent. Be a resource. Gain trust. Curate content and share it. Find a formula for your own Twitter account something like this:

XX % of tweets that you create and contain quotes, original content, images, video

XX % of tweets that you curate, retweet, etc

XX % of tweets that are your content and are promotional

Do you like to read Twitter feeds crammed with “buy this” and “look at me” Tweets? Nope! So don’t do it.

How to be a twitter influencer

Use Hashtags the Right Way

Yes, there is a wrong way to use hashtags. Don’t overdo it, don’t use too many, and don’t become annoying. is one of the more quality tools to do hashtag research. Don’t jump on the trending hashtags bandwagon for the sake of doing so. Engage if it makes sense for you and your strategy on Twitter.

Here’s a really good article from Sprout Social on how to find the right hashtags to use on Twitter.

Here are a few sites for hashtag and trend resources:

Live Tweet from Events

At the annual BlogPaws Conference, we use the #BlogPaws hashtag. Attendees can use that hashtag in their own Twitter feed and on all tweets. In doing so, you are part of a big online consortium, all gathered in one place with the same purpose in mind. Those not at the conference can get involved, too. Keep in mind what events you attend and if they make sense to live tweet. If you are a dog blogger and live tweet from a plumbing convention, your followers might be turned off and tune out.

Bio and Profile Focus

One of the most basic and often overlooked pieces of the Twitter influencer pie is that of creating a solid Twitter profile. Upload a properly-sized image that represents you and your brand. Use all of the space allocated for the Twitter bio. You may use hashtags in your bio if desired. Mention what you believe in, any outstanding awards, and of course, your website or blog. Be relatable! Don’t be salesy!

Know the Influencer Types

There are a few different types of influencers, including, but not limited to:

Hub Influencers: These are the celebrities and media outlets that create trends, hashtags, and more. Examples include news media, big television stations, and your A-list celebs.

Bridge Influencers: The bridge influencer continues the conversation started by the hub influencer. The bridge is the conversation that is kept alive from one group (initiated by the hub influencer) with another group, via the bridge influencer. For example, a celebrity may keep a hub conversation going to their followers, and thus the tweet and dialogue continues.

Professional Influencers: Most bloggers, medical professionals, and motivational speakers fall under this section.  Their job is to deliver content to their audience as their job. Being an influencer in this category is the person’s job. Professional influencers, according to, can play the role of either the hub, the bridge, or both.

Your Turn

Becoming a Twitter influencer does not happen overnight. Check our your blog’s Google Analytics. Where is your social media traffic coming from? Is Twitter high on the list? Do you want Twitter to be a source of referral traffic? Use the tips above to get on lists, start your own lists, engage with others, time content for sharing but engage in real time, and you are headed down the right path.

Don’t Stop Now

8 Advanced Twitter Tips for Bloggers

FTC Twitter Chat About Disclosures

Learn from the Pros

Go face to face with social media experts this year at the BlogPaws 10th Anniversary Conference in Kansas City, Missouri, April 18-20. We’re a 3-day conference jam-packed with educational sessions led by top professionals, networking with influencers, a busy exhibit hall, exciting brand events, more influencers, and lots of pets. Get your tickets for BlogPaws 2018.

Carol Bryant is the Marketing and Social Media Manager for BlogPaws and runs her own blog, Fidose of Reality and its fundraising arm, Wigglebutt Warriors. When not busy playing with her Cocker Spaniel, Dexter, she stays far away from cooking. Her trademark is her mantra and is tattooed on her arm: My Heart Beats Dog.®

Images:  Makistock /  golubovystock /


The post How to Be a Twitter Influencer in 2018 appeared first on BlogPaws.

The Social Benefits Of Pet Ownership

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A new study in the UK and the US has found that people who own pets have a higher chance at mixing and socializing with people that hose than don’t. The study comes after it was reported that more than half of the households in both countries combined has some kind of pet. Having a pet has a lot of benefits. In terms of socializing, having a pet can instantly make one popular amongst other people. Other than that, it has a range of benefits that enhance the social image of a person.

Here’s why owning a pet can boost your social image:

  1. The person is caring
    People who have pets are often looked upon as people who are caring. It is human psyche to mix with people who can invoke a sense of comfort and that often comes from people who own pets. Also, someone with a pet automatically becomes someone who knows how to deal with people easily. Therefore, all the more why he should have more friends.
  2. Easier to start a conversation
    It is easier to start a conversation with someone who is hanging around with a pet. Sometimes, the pets do funny stuff and that in itself is a conversation starter. Other times it’s simply irresistible to ignore a cute dog or a cat who attracts attention.
  3. Pet owners are healthy individuals
    If reports are to be believed, then people who own pets are healthier than those that don’t. All that walking around and running behind the pet finally pays off. Plus, healthier people find it easier to fit into a social gathering than those who aren’t. Because everyone loves to be in the company of someone who maintains himself/herself.
  4. Pet owners become friends instantly
    Birds of a feather flock together. In this case, the feathers are pets. There are countless groups on Facebook and otherwise who gather to discuss anything and everything related to their pets. It’s one of the best ways to socialize and pet owners therefore find it easier to meet new people. It also gives them an opportunity to spend their times doing something they love doing. Pets are the new cars as far as hobbies go!


Pet owners are more open towards socializing than people who don’t own pets. It’s because they know the importance of company and the impact it has on their lives. Pet owners who have similar types of pet gel easily and are quick at starting conversations. They are also healthy individuals and therefore get their share of the limelight. And since pet owners are looked upon as caring people, it becomes easy to start a conversation with them.

The post The Social Benefits Of Pet Ownership appeared first on PetPlus Blog.

Improve Your Social Media Skills Blog Hop

It’s the one topic (other than loving our pets) on which we can all agree: We want social media skills that rock. This week’s  blog hop shines the spotlight on some of the many social media pros who can help you improve your social media strategy:

social media skills improvement

Facebook Ads: Essentials to Make Magic Happen

This year, at the BlogPaws Conference in April, Facebook guru, Elizabeth Keene, will share a process for making Facebook ads work for you. From engagement and awareness to how to budget for a post boost all the way to storyboarding and creating top notch Facebook photos and videos, your social media skills will benefit.

Facebook ad essentials

Tips and Tricks to Explode Pinterest and Instagram

With 150 million users on Pinterest and 800 million on Instagram, it’s easy to see that the Internet has gone visual. But how are brands finding success with these networks? Join Melissa Megginson from Tailwind as she walks you through how to find success and explode your growth on Pinterest and Instagram.

Grow your Pinterest

Use Instagram Stories to Connect With Your Pack and Boost Engagement

Join this Instagram power panel to learn how to use Instagram stories to boost engagement and connect with your audience.  Learn how to maximize the tools available to you including photos, videos, boomerangs, and more. We’ll dive into how to use locations, hashtags, tags, and polls can help boost engagement. Tori, Meesha, Hannah and Marika have a combined following of over 200K!

Instagram stories tips

Learn from the Pros

Go face to face with social media experts this year at the BlogPaws 10th Anniversary Conference in Kansas City, Missouri, April 18-20. We’re a 3-day conference jam-packed with educational sessions led by top professionals, networking with influencers, a busy exhibit hall, exciting brand events, more influencers, and lots of pets. Get your tickets for BlogPaws 2018.

The Wordless Wednesday Blog Hop

BlogPaws offers year-round interaction, activity, community and more to learn, earn, and connect. Visit and leave comments on other blogs to make some new buddies and maybe some new followers. You can add the button to your post and/or to your blog sidebar, either by cutting and pasting the image or using the HTML code below. Need help? Here it is:

How to Join a Blog Hop – BlogPaws Tutorial Video: Step by step help to get you started:

Image:  Moshbidon/ Shutterstock

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Can social contagion explain our pet choices?

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In 1975, a new kind of ‘pet’ came into the market –‘pet rocks’. It started as a joke but these fuss-free ‘alternative’ to real pets became a rage. After six months, people moved on.

Social contagion is the way a certain behavior or preference to something spreads rapidly across a group of people like a contagious disease. Within the span of a few days or months as the novelty fades, this craze dies, often giving way to some other trend.

Animals too become the subjects of social contagion. There is a sudden flare in their popularity that dies just as quickly.

How does a pet fad start?

The sudden rise in popularity of certain animals Dalmatians, clown fishes, turtles, snowy owls can all be clearly identified with the release of movies. Also, when celebrities flaunt exotic animals like fashion accessories it gives rise to a new craze. What is more, online trading has opened up easy and illegal channels for procuring animals.

The chain of evil

Breeders often resort to unscrupulous means to meet the demand. Irresponsible breeding and improper handling often results in deformed or disease-prone offspring. Sometimes, animals captured from the wild are all sold off to naïve buyers.

When it comes to exotic pets, lack of proper background information regarding their dietary, exercise and habitat requirements cause deficiencies and illnesses. To further complicate matters, it may be difficult to find a veterinarian familiar with the animal’s medical and nutritional needs.

Misinformation regarding an animal’s nature is often circulated by pet traders, often intentionally. Vietnamese piglets were initially thought of as the ideal pets, small and docile. But they grew up to be massive and aggressive pigs, impossible for owners to manage.

There is also a risk of the exotic breeds being the carrier of diseases that may get transferred to their human caretakers.

When the task of taking care of these pets become just too much, owners release the animals ‘into the wild’. While some abandoned pets die painful deaths, some others, like the feral green iguanas of Florida thrive at the cost of the local species. Shelters too get overwhelmed by the sheer number of the ‘discarded’ pets.

Adopting a pet is a very serious responsibility. Pets sometimes require the care and attention an infant needs. It is not a decision to be made on an impulse. Before we bring a pet home, it is best if we consult a vet or a responsible pet owner, preferably with the same species of pet that we wish to adopt. If we are ready for this big step after weighing in all the points, life will be a blessing, for us and our animal friend.

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