Get to Know Team BlogPaws 2018 Conference Blog Hop

For this blog hop, let’s introduce the team! As we inch closer and closer to the BlogPaws 2018 Conference, get to know the various team members and ambassadors you can look forward to meeting in person. Each staff member and ambassador is there to help make your conference experience the best it can be!

BlogPaws 2018

Team BlogPaws

Maggie Marton, Director of Content 

My BlogPaws Story: Maggie Marton

Staff Spotlight: What Makes BlogPaws Special: Get to Know Oh My Dog! founder, and BlogPaws staffer, Maggie Marton: http://blogp.ws/2FJJ3DJ

Posted by BlogPaws on Thursday, March 15, 2018

 

Carol Bryant, Marketing/PR/Social Media Manager

My BlogPaws Story: Carol Bryant

Get to know BlogPaws' Marketing/PR/Social Media Manager, Carol Bryant of Fidose of Reality and why she has been to all 9 BlogPaws Conferences to date: http://blogp.ws/CarolBryantBPStory

Posted by BlogPaws on Monday, March 19, 2018

 

Bernard Lima Chavez, Influencer Campaign Manager

How I Was Dragged to My First BlogPaws Conference

Some people's lives are changed by the BlogPaws Conference experience, and our Campaign Manager, The Graffiti Dog 's Bernard Lima Chavez, is one of them. Here's his story and how you can meet him this April for our 10th Anniversary Conference: http://blogp.ws/GraffitiBP

Posted by BlogPaws on Thursday, March 22, 2018

 

Aimee Beltran, Director of Community Education

My BlogPaws Story with Aimee Beltran

What does the BlogPaws Conference mean to our Director of Community Education, Aimee Beltran of Irresistible Icing ? In her own words, here's Aimee's story: https://blogp.ws/2q594HP

Posted by BlogPaws on Wednesday, April 4, 2018

 

Felissa Elfenbein, Director of Influencer Marketing

Felissa

Ambassadors: BlogPaws 2018 Conference

An ambassador is someone who shares in a mission and helps support it every step of the way. Each year, BlogPaws selects a group of pet bloggers as ambassadors to the conference. They are chosen for their professionalism and talent in social media. They will assist everyone in the BlogPaws Conference experience before and during the conference.

The Wordless Wednesday Blog Hop

BlogPaws offers year-round interaction, activity, community and more to learn, earn, and connect. Visit and leave comments on other blogs to make some new buddies and maybe some new followers. You can add the button to your post and/or to your blog sidebar, either by cutting and pasting the image or using the HTML code below. Need help? Here it is:

How to Join a Blog Hop – BlogPaws Tutorial Video: Step by step help to get you started:



Carol Bryant is the Marketing and Social Media Manager for BlogPaws and runs her own blog, Fidose of Reality and its fundraising arm, Wigglebutt Warriors. When not busy playing with her Cocker Spaniel, Dexter, she stays far away from cooking. Her trademark is her mantra and is tattooed on her arm: My Heart Beats Dog.®

Image: Carl Kerridge Photography

The post Get to Know Team BlogPaws 2018 Conference Blog Hop appeared first on BlogPaws.

How to Come Up With Pet Blog Post Ideas Blog Hop

Whether you have a pet blog for a hobby or as a business, knowing how to come up with pet blog post ideas can be a challenge. In honor of this week’s blog hop, here are 10 ways you can develop ideas to produce evergreen content that will keep your readers coming back for more:

Pet blog post ideas

1. Bookmark the BlogPaws 2018 Pet-Related Holidays and Themes: Bookmark this post, refer back to it, and save it for a year’s worth of 2018 pet-related holidays and themes to blog about and share on social media. Remember to put your own blog niche’s spin on the holiday(s). For example, if it’s National Cat Day and you are a general cat blogger, consider a post on litter box training, plan in advance, promote early, and then jump aboard the appropriate hashtag the day of the holiday.

2. Turn Back the Hands of Time: Share a historical perspective. When did cat litter first hit the scene? What mistakes were made along the way? When did ferrets become popular as pets? Great historical blog posts can perform well.

3. Frequently Asked Questions: Read through social media replies to your posts across platforms. What blog comments seem to present themselves time and again? Start gathering a list of all the questions and pain points received by your readers. These make for awesome blog post. Each question can likely be turned into a topic for your core audience.

4. Searches Related To: This is a favorite; head on over to Google, and type in “searches related to” for a treasure trove of what people are searching on with regards to a specific topic.

5. Pet Mental Health: No matter what pet(s) you blog about, the mental health and well being of that species always makes for good blog fodder.

6. Pet Supplies: This topic lends itself nicely to an affiliate post wherein you monetize. Compare and contrast. Use links as you are able for monetization without impeding the natural flow of the text. Looking for ways to monetize your blog with affiliate marketing? Attend my session on Affiliate Marketing at the BlogPaws 2018 Conference in April.

7. Newsmaker Pets: What are the pets in your niche doing in the headlines, whether locally, nationally, or internationally? Blog about it! Be sure to appropriately backlink.

8. Blog History: Not all of your blog followers have been with you since day one, and thanks to this fab idea from Dash Kitten (Marjorie Dawson), do a history of your blog post and loop in your best content! Great idea, Marjorie. Check out The History of Dash Kitten.

9. Poll Your Readers: Whether a blog post or a short post on social media, try polling your readers with a topic of interest.

10. Interview Pet Parents: Interview some of your regular readers on a topic. Share their tips and what works for them.

BONUS: Here are 10 more ways to generate blog post ideas.

The Wordless Wednesday Blog Hop

BlogPaws offers year-round interaction, activity, community and more to learn, earn, and connect. Visit and leave comments on other blogs to make some new buddies and maybe some new followers. You can add the button to your post and/or to your blog sidebar, either by cutting and pasting the image or using the HTML code below. Need help? Here it is:

How to Join a Blog Hop – BlogPaws Tutorial Video: Step by step help to get you started:



Carol Bryant is the Marketing and Social Media Manager for BlogPaws and runs her own blog, Fidose of Reality and its fundraising arm, Wigglebutt Warriors. When not busy playing with her Cocker Spaniel, Dexter, she stays far away from cooking. Her trademark is her mantra and is tattooed on her arm: My Heart Beats Dog.®

Image: il21/Shutterstock

The post How to Come Up With Pet Blog Post Ideas Blog Hop appeared first on BlogPaws.

10 Blog Post Ideas to Engage Readers Blog Hop

This blog hop is dedicated to blog post ideas to fill your content calendar and engage your audience. We all get writer’s block, or as I like to call it, blogger’s brain, and that’s where these 10 blog post ideas and topic starters come into play. See how many you are currently using and how many new ones you discover. Then jump into the blog hop and add your link as directed below. It’s a fun way to engage and network with other pet bloggers.

How to write engaging blog post

FAQs

Read through your Facebook comments for your blog’s social media page. Take a peek at Instagram feedback on your posts. What blog comments seem to present themselves time and again? Start gathering a list of all the questions and pain points received by your readers. These make for awesome blog post. Each question can likely be turned into a topic for your core audience.

Pet Holidays

Even though a holiday presents itself on the calendar does not mean you should cover it if it does not make sense for your niche. For example, National Snake Day would not bode well for a hamster blogger and so forth. Use pet holidays to your blog’s advantage. If it’s National Puppy Day and you are a general dog blogger, consider a post on puppy training, plan in advance, promote early, and then jump aboard the appropriate hashtag the day of the holiday.

Product Comparisons

This one works particularly well if you are wanting to monetize with affiliate marketing. An honest look at how two products compare and contrast can really help a reader. You can link to the various products with your affiliate marketing accounts. Learn more about this during my Affiliate Marketing session at the BlogPaws 2018 Conference this April.

How To Posts

So you did a DIY post. Great…did you break it out step by step? Did you show video and pictures? Did you link out to the supplies and products with your affiliate marketing accounts? Whether it is a DIY craft or how to get your cat to use the litter box, there is something you know how to do that someone else does not. As a blogger, you need not be the one who knows it all; this is where knowing who to contact as a resource (or two) comes in handy. ”

Best Blog Posts

This is a favorite idea of many: What are the best blog posts you have read lately? Turn those into a roundup post. Be sure to properly link out and credit the bloggers you are citing. This is a good networking technique as well.

People in Your Niche

Interview someone. Consider doing the interview on a platform like Facebook Live and following it up with a blog post that includes the embed video from Facebook. The key is to promote the post and Facebook Live in advance.

MythBusters

I love mythbusters and I am not alone. Busting myths and dispelling untruths is a huge keyword search these days. Debunk in your niche. People love to learn what they have been doing is either right or wrong.

Go Back in Time

Share a historical perspective. When did cat litter first hit the scene? What mistakes were made along the way? When did ferrets become popular as pets? Great historical blog posts can perform well.

Gift Guides

It need not be a holiday season to put a gift guide together. People always want to know what to buy for a pet or a pet lover year-round. Think of “20 Summer Outdoor Games for Dogs” and include affiliate links to some of those products included.

Forthcoming Events

Tell your readers where you will be locally or perhaps feature local or national events that allow well-behaved pets. Oh, there’s a bonus 11th blog post idea: How to raise a well-behaved pet.

The Wordless Wednesday Blog Hop

BlogPaws offers year-round interaction, activity, community and more to learn, earn, and connect. Visit and leave comments on other blogs to make some new buddies and maybe some new followers. You can add the button to your post and/or to your blog sidebar, either by cutting and pasting the image or using the HTML code below. Need help? Here it is:

How to Join a Blog Hop – BlogPaws Tutorial Video: Step by step help to get you started:



Carol Bryant is the Marketing and Social Media Manager for BlogPaws and runs her own blog, Fidose of Reality and its fundraising arm, Wigglebutt Warriors. When not busy playing with her Cocker Spaniel, Dexter, she stays far away from cooking. Her trademark is her mantra and is tattooed on her arm: My Heart Beats Dog.®

Image: mala_koza/Shutterstock

The post 10 Blog Post Ideas to Engage Readers Blog Hop appeared first on BlogPaws.

Do’s and Don’ts of Pinterest Blog Hop

In honor of this week’s blog hop for Wordless Wednesday, the topic is Do’s and Don’ts of Pinterest. Pinterest is not a social media platform. Pinterest is a search engine. Once you know this and understand why people go to Pinterest, the focus on blog traffic is crystal clear.

pinterest

Pinterest Do’s

You want pins to be the right size, and that means for mobile devices, too. Here’s a Pinterest cheat sheet to get the sizes perfect the first time around.

Make your pinning process easier. Canva is equipped with pre-made templates for Pinterest. Many of the templates are free, and those that have a fee are very affordable (a dollar, in most cases).

Get a font style in place. If you don’t have a font that is your signature style, get one; in fact, get two or three. There are many free font resources available, and one of my favorites is DaFont.com. Just be sure to follow instructions. Once you download the font, files are easily uploaded to Canva.

Do consider rich pins. Pinterest defines rich pins as “pins that include extra information right on the Pin itself. There are six types of Rich Pins: app, movie, recipe, article, product and place. Rich pins also add to your credibility and can add to the amount of traffic driven to your site when the users click through.”

Having a social media plan is crucial for blogging success. Scheduling pins into that plan is not only helpful but will keep you consistent. Pin at least five times a day, but if 10 to 15 is more your thing, then do it, but do it consistently.

Pinterest Don’ts

What does not work on Pinterest:

  • Small images
  • Images without some sort of text overlay
  • Most horizontal images
  • Blurry or pixellated photos
  • Crummy descriptions

Don’t neglect the call to action. After you’ve uploaded a photo and added your hashtags and blog link. You can edit the pin and add a call to action. Consider this: “I’m running a contest on my blog, click here (then include the link).” This will drive traffic to your website and may gain you a new reader. This will also amp up your engagement because you’re not just presenting information, you’re giving visitors to your pin boards a reason to interact.

Don’t leave empty or unused boards up: Two definite no-nos are an incomplete profile or empty board. You either pin to it regularly or nix it.

Don’t neglect keywords to help your pins. Keywords can help your blog get noticed by the audience you want seeing them. Take the time to optimize your Pinterest account with relevant keywords.

Learn from the Pros

Pinterest is on the agenda at this year’s BlogPaws Conference. Go face to face with social media experts this year at the BlogPaws 10th Anniversary Conference in Kansas City, Missouri, April 18-20. We’re a 3-day conference jam-packed with educational sessions led by top professionals, networking with influencers, a busy exhibit hall, exciting brand events, more influencers, and lots of pets. Get your tickets for BlogPaws 2018.

pinterest dos and donts

The Wordless Wednesday Blog Hop

BlogPaws offers year-round interaction, activity, community and more to learn, earn, and connect. Visit and leave comments on other blogs to make some new buddies and maybe some new followers. You can add the button to your post and/or to your blog sidebar, either by cutting and pasting the image or using the HTML code below. Need help? Here it is:

How to Join a Blog Hop – BlogPaws Tutorial Video: Step by step help to get you started:



Carol Bryant is the Marketing and Social Media Manager for BlogPaws and runs her own blog, Fidose of Reality and its fundraising arm, Wigglebutt Warriors. When not busy playing with her Cocker Spaniel, Dexter, she stays far away from cooking. Her trademark is her mantra and is tattooed on her arm: My Heart Beats Dog.®

Image: yDan Kosmayer/Shutterstock

The post Do’s and Don’ts of Pinterest Blog Hop appeared first on BlogPaws.

BlogPaws 2018 Nose to Nose Awards Emcee Blog Hop

He is well-known to millions of television viewers as the “Voice of the Westminster Kennel Club,” as co-host of USA Network’s annual telecast of the famous dog show for 27 years (1990-2017), and as co-host on NBC of The National Dog Show presented by Purina on Thanksgiving Day since its inception in 2002. We are speaking, of course, of David Frei.

We are thrilled to announce David Frei as the BlogPaws 2018 10th Anniversary Conference celebrity emcee for the BlogPaws Nose-to-Nose Pet Blogging and Social Media Awards. Frei is a lover of all animals, and he went nose to nose with many pet attendees at the conference.
BlogPaws Conference awards emcee

Frei now works as a consultant for NBC Sports, continuing his on-air and off-air roles for the National Dog Show and the Beverly Hills Dog Show presented by Purina. USA Network’s second annual broadcast of the Beverly Hills Dog Show presented by Purina will air on Easter Sunday, April 1, at 6 PM eastern. The competition, which is co-hosted by legendary dog show judge David Frei and actor John O’Hurley, will also include pet lover and Sirius XM host Maria Menounos as red carpet correspondent and Mary Carillo reporting from backstage. In addition to the Easter broadcast of the BEVERLY HILLS DOG SHOW PRESENTED BY PURINA, USA will present an encore on Monday, April 2 at 9 AM eastern, and NBC will air an encore on Sunday, April 8 at 1 PM.

Frei is no stranger to the BlogPaws Community, as  he was the  BlogPaws 2013 Nose-to-Nose Awards celebrity emcee. David’s contributions to the world of dogs have been recognized with top awards from Purina (2015 “Better With Pets” Award), the Dog Writers Association of America, the World Dog Press Association, and the Association of Purebred Dog Writers. Petside.com named him as the Pet Person of the Year in 2011, and in 2015, Dog Fancy magazine, in its final issue, included him in a retrospective, “45 People Who Changed the Dog World.” In February of 2018, Frei was inducted in the Dog Writer’s Association of America Hall of Fame.

David Frei with ferret

In true BlogPaws spirit and form, Frei gives back to the pet community and more. David is most proud of the wonderful work that his dogs have been doing since 2000 as therapy dogs at places like the Ronald McDonald House New York, Memorial Sloan Kettering Cancer Center, and the VA Medical Center in New York. His Brittanys, Teigh and Belle, pioneered the practice there and in many other places, and his Cavalier, Angel, and Brittany, Grace, are carrying on.

David Frei is the co-author, with Mike Lingenfelter, of The Angel By My Side, a critically-acclaimed best seller about a heroic service dog, published in 2002, also named Book of the Year by DWAA. His third book, about his years at Westminster, is now under way.

In 2004, he appeared in one of the final episodes of the HBO hit series, Sex And The City, playing a smitten dog show judge awarding a big win to Charlotte and her Cavalier (in that order). Previously, he held public relations positions with the Denver Broncos, San Francisco 49ers and ABC-TV Sports in New York.

A native of Oregon and a longtime Seattle resident, he owned two popular sports bar restaurants in the Seattle area, as well as his own public relations agency, before moving to New York City in 2002. David and his wife, Cherilyn, relocated to the West Coast this past May where Cherilyn, a certified Catholic chaplain, serves as Director of Mission Integration and Spiritual Care at Providence Hospital in Seaside, Oregon.


Learn from the Pros

Go face to face with social media experts this year at the BlogPaws 10th Anniversary Conference in Kansas City, Missouri, April 18-20. We’re a 3-day conference jam-packed with educational sessions led by top professionals, networking with influencers, a busy exhibit hall, exciting brand events, more influencers, and lots of pets. Get your tickets for BlogPaws 2018.

The Wordless Wednesday Blog Hop

BlogPaws offers year-round interaction, activity, community and more to learn, earn, and connect. Visit and leave comments on other blogs to make some new buddies and maybe some new followers. You can add the button to your post and/or to your blog sidebar, either by cutting and pasting the image or using the HTML code below. Need help? Here it is:

How to Join a Blog Hop – BlogPaws Tutorial Video: Step by step help to get you started:




Image:  Carol Bryant

Carol Bryant is the Marketing and Social Media Manager for BlogPaws and runs her own blog, Fidose of Reality and its fundraising arm, Wigglebutt Warriors. When not busy playing with her Cocker Spaniel, Dexter, she stays far away from cooking. Her trademark is her mantra and is tattooed on her arm: My Heart Beats Dog.®

The post BlogPaws 2018 Nose to Nose Awards Emcee Blog Hop appeared first on BlogPaws.

25 BlogPaws Conference Blog Post Ideas

BlogPaws is a 3-day conference jam-packed with educational sessions led by top professionals, networking with influencers, a busy exhibit hall, exciting brand events, more influencers, and lots of pets. Pets remain at the heart of everything BlogPaws does. Our pet-friendly conferences invite all pets, everywhere in the event space.

If you are coming to the conference in April, and we hope you are because its our 10th anniversary celebration, here are 25 BlogPaws Conference post ideas before and after the big event:

BlogPaws blog post ideas

25. Vlog: Plan now to build a video post around the brands you will meet at the conference. Keep track of the brands by following them on the official BlogPaws Sponsors 2018 Twitter list.

24. Plan Sessions: What sessions do you plan on attending? Check out the BlogPaws Sched, plan ahead, and then decide on a topic or two or more that your followers might appreciate knowing more about. Perhaps you are attending a session at BlogPaws on podcasting. So many pet parents would love to learn how to podcast: So live blog! Or blog later. The choice is yours.

23. Social Media Jam: Get your jam on with a bevvy of social media topics. In fact, why not do an Instagram Stories live from the power panel of 4 speakers on the Instagram session?

22. Health and Wellness: In checking out the brands in attendance, find out which ones have health and wellness related angles. Those types of stories are evergreen and if you can infuse the sponsors and get on their radar, it’s a win-win!

21. Pet Friendly Travel: This is one topic on which all pet bloggers and pet influencers can agree. Since BlogPaws is a pet-friendly conference for well-behaved pets, take the angle of things you can do with your pets, show your readers the Kansas City, Missouri, area, and take the advice of BlogPaws’ 2018 Conference ambassador, Alison Reder, with her Pet Friendly Kansas City blog post.

20. Do a Swag Bag Unveiling: You will get a swag bag full of goodies at the conference and different things throughout the conference. Show your readers, even give some away and have a fun contest around the swag. Here are some more ideas from Maggie Loves Orbit, who is speaking at the conference.

19. Cover the Fun Elements of the Conference: Of course, any pet friendly conference means there is fun involved. Since this is our 10th Anniversary Conference, why not show your followers all the fun you had. In 2017, Beagles and Bargains wrote about her experience, with plenty of fab photos.

18. Red Carpet: On Friday evening, April 20th, the red carpet experience hits BlogPaws for the Nose-to-Nose Pet Blogging and Social Media Awards. You have to see it and experience it to believe it. Lots of pomp and circumstance, surprise, photographers, videographers, and pets! Add an entertainment angle to your blog post.

17. Cover the Cat Lounge: Meowza! You know we always want to give you something special for the feline fanatics at our annual BlogPaws conference and we usually turn to cat style expert Kate Benjamin of Hauspanther for her coordination skills with the Cat Lounge, but this year Kate is taking a bit of a hiatus to deal with some health issues (more details on her new personal blog FelineSoFine.com, because of course she created a blog about it!) Kate is going to work behind the scenes to orchestrate a really cool cat lounge experience for you this year and we’ve got a great team of volunteers to make it happen, so you definitely have something special to look forward.

16. Report About Your Live Cat Psychic Reading: Coryelle Kramer, Seer and Communicator, will be joining us in the Cat Lounge this year. Be sure to stop by to let her do a reading for you!! Then blog about it!

15. Interview Attendees: I love an interview style post and I am not alone. If you do a Facebook Live during the conference and set up some interviews, you can later embed the video into a blog post like we did here.

14. Share Pet Photo Taking Skills:  Kornell Samuels shares all of his behind-the-lens tips and tricks during his BlogPaws session. Learn the basics of your mobile device, as well as how to light and style your shoot. At the end, you’ll see a notable difference in your photography! Impressive photography has the power to take your blog or website to the next level. In this class, Kornell Samuels will show you how to take photos that will make your content stand out. At the end of this class, you will know the essentials of mobile photography, lighting, and composition. Plus, your readers will notice your new photography skills!

13. What’s New on the Brand Radar: Ask brands at their booths what they have out that is new or what they have on their radar. Take notes, take pictures, and take video. Share the hottest trends, products, and pet industry insights with your readers.

12. How to Become a Pet Care Professional: There are endless opportunities in the ever-changing $70B pet industry. Are you thinking about tomorrow? Your current role as pet industry influencer can lead to any number of new entrepreneurial opportunities such as in-home pet care, animal training, behavioral counseling, animal facility management, or animal welfare, just to name a few. Jamie Migdal, Fetch Find founder, will teach you how in her session. Fill your readers in!

11. Good Pet Behavior: Since BlogPaws is welcoming to well-behaved pets, write a blog post about how to socialize your pet. Include interviews with experts, some of whom might be in attendance at the conference. Jamie Migdal is a pro, so look her up in April.

10. Teach Your Readers to Plan: Jodi Chick will lead a table topic aimed at helping planner neophytes and those who have tried using a planner, but never made it stick, attendees will be introduced to a variety of planner styles and help build the foundation on which to develop their blog planner as a time management, branding, and organizational tool, instead of a to-do list. Attendees will also be given access to a downloadable workbook to complete after the conference helping the further develop their planner and how to best use it to improve their blog.

blog planning

9. Interviews with Winners: Talk to some of the winners of the Nose to Nose awards and let your readers in on their blogs, their insights, and gain some fresh material for a fun blog post.

8. A Day in the Life of a Pet Influencer: Prep this one in advance and then fill in the details post con, or for more fun and hands-on engagement with your followers, do a day in the life at BlogPaws on social media, hype it in advance, and then write a blog post about it afterwards. Re-purpose those IG videos, too!

7. How to Be a Twitter Influencer: Twitter is not dead; in fact, some experts believe its find its second win. Show your readers the magic of Twitter, share tips and insights and hashtags with them, follow the #BlogPaws hashtag throughout the conference, and use our Twitter Influencer tips.

6. How to Make Grow a Pet’s Social Media Account: You will get a ton of tips on this during the BlogPaws Conference, so condense them into a blog post and tell your readers how to do it from the pros!

5. The Pets Behind the People: I love getting to know the pets of the bloggers and influencers. How many times does someone meet you and they know your pet before they remember your name? That happens to me quite often, I am happy to report. Interview the people about their pets and share images and stories on your blog. This would even make for a perfect series of blog posts.

4. Show Your Readers: Do a video and photo post interspersed with just enough text to make the Google Gods happy. The topic? To celebrate our 10th Anniversary there will be special Experiential Areas set up in the Exhibit Hall this year! There will be a patio area, a kitchen, a living room, and an office. Each of these areas will have fun things to check out, Brands to get to know, and maybe even some educational tools for you to take home. Stay tuned as we get closer to the Conference for updates.

Honor Flags at BlogPaws Conference

3. Honor Flags: Dedicated a day on your blog on ways to honor a pet who has passed on. At the conference, honor flags are back: It is time to bow our heads, show love and remember, and this year’s BlogPaws Conference will play host to the time-honored tradition that is Honor Flags. Honor Flags remember our dear pet companions who are no longer with us and honor all who are dedicated to rescuing animals. Supplies will be available at the BlogPaws Conference and each flag will represent a pet you wish to honor. Whether you are an artist or not, honor flags are designed to remember those we love and have lost. Express yourself, share the love and the bond with your pets, and take some quiet time to create a keepsake that will grace the honor flag and for you to take home as a remembrance.

2. Misconceptions about Pet Bloggers and Pet Influencers: Myth buster posts and those that dispel misconceptions are always a hit if done right. Think of some misconceptions, get quotes at the conference from attendees, and infuse them into a blog post.

1. Experience Review: From start to finish, show and tell your readers what you just did for 3+ days with hundreds of others in attendance.

Learn from the Pros

Go face to face with social media experts this year at the BlogPaws 10th Anniversary Conference in Kansas City, Missouri, April 18-20. We’re a 3-day conference jam-packed with educational sessions led by top professionals, networking with influencers, a busy exhibit hall, exciting brand events, more influencers, and lots of pets. Get your tickets for BlogPaws 2018.

Carol Bryant is the Marketing and Social Media Manager for BlogPaws and runs her own blog, Fidose of Reality and its fundraising arm, Wigglebutt Warriors. When not busy playing with her Cocker Spaniel, Dexter, she stays far away from cooking. Her trademark is her mantra and is tattooed on her arm: My Heart Beats Dog.®

Images:  Carl Kerridge Photography for BlogPaws

The post 25 BlogPaws Conference Blog Post Ideas appeared first on BlogPaws.

Can You Make Money with Affiliate Marketing Blog Hop

Affiliate marketing is one of the many tools in a blogger/influencer tool box to help generate an income. If you’ve ever wondered if you can make money with affiliate marketing, the truth is a resounding YES!

Take the BlogPaws Affiliate Marketing course and let us help you with blog traffic and affiliate strategy along with a bunch of FAQs answered for you.

The number one thing you need to do if becoming successful at affiliate marketing is a priority is to have consistent traffic to your blog. Being consistent, solving a problem, and being a valued resource to your readers and potential followers are all important elements to gain and maintain blog traffic.

Remember, when sharing an affiliate link on your blog, it must be a nofollow link. Learn what a nofollow tag is.

Affiliate marketing

Get Educated on Affiliate Marketing

During the BlogPaws 2018 Conference, get registered for Carol Bryant’s session, How to Make Money with Affiliate Marketing,  which takes place on Thursday, 4/19, at 2:30pm. You can sign up for her session on our interactive agenda.

Attendees can expect to learn the following:
1. How to make money with affiliate opportunities.
2. DO’s and DONT’S to affiliate Marketing
3. How to get kicked out of the Amazon Affiliate Marketing program.
4. Affiliate Marketing Tips Beyond Amazon
5. How to Become an Amazon Influencer with Actionable tips
6. Checklist of idea starters to monetize with Amazon.

Affiliate marketing

The Wordless Wednesday Blog Hop

BlogPaws offers year-round interaction, activity, community and more to learn, earn, and connect. Visit and leave comments on other blogs to make some new buddies and maybe some new followers. You can add the button to your post and/or to your blog sidebar, either by cutting and pasting the image or using the HTML code below. Need help? Here it is:

How to Join a Blog Hop – BlogPaws Tutorial Video: Step by step help to get you started:




Image:  fizkes/ Shutterstock

The post Can You Make Money with Affiliate Marketing Blog Hop appeared first on BlogPaws.

Instagram Algorithm Tips and Insights 2018

Algorithm changes happen overnight. Don’t get scared or unprepared. Instagram algorithm changes can be tricky: Sometimes the folks at Instagram reveal things on their blog and other times, not so much. Trying to game the Instagram algorithm could get you banned or booted off the platform. Strategizing to make the algorithm work for and with you is the name of the game. Each user’s engagement and strategy differs, but using a combination of the following tips and insights, your Instagram engagement can bounce back from any algorithm hits like a boss:

Engagement on Instagram Matters: To a Degree

Posts that have more engagement, such as likes, comments, views, and shares, tend to rank higher within the Instagram feed. However, engagement is only part of the equation in the Instagram algorithm of 2018. Instagram wants you to get the engagement in a more rapid capacity than you did in say, 2017. Yes, lots of engagement is good, but with the addition of trending and popular hashtags and the ability to follow hashtags as you would follow a user, the speed in which that engagement comes is important.

Solution: Know when your best times to post on Instagram are happening. If you post during a time when your content is more likely to get engagement, this will help boost your posts in Instagram’s algorithm. From a personal standpoint, when I post, I also engage with my followers’ content and those who engaged with me. Saying things like, “hey, that’s cool” and “wow, nice pic” won’t get you very far these days on Instagram; in fact, those types of comments can be detrimental to your strategy.  These short quips are most likely coming from a bot. Instagram has noticed, and is putting an end to these automated responses.

Instagram tips algorithm

Instagram Stories are Dominating

We’ve been writing about it for at least a year, and our predictions have come to fruition: Instagram Stories are dominating social media, perhaps more so than the regular Instagram feed. Instagram users are spending time on Instagram Stories, rather than their feeds, since the present IG algorithm is ever so uncertain. The more that a user interacts with your Instagram Stories, the more likely your posts will show up in their feed. Use the swipe up option in IG Stories with a link (for over 10K followers) and the polling feature.

Solution: If you don’t have 10K Instagram followers, here’s a hack: Do an Instagram Story and in the last slide, tell folks to click the link in your profile or bio. Infuse GIFs and hashtags onto the story itself! Learn to be creative in Instagram Stories. Grab some inspiration here:

Six Instagram Tricks for Eye-Catching Stories

Advanced Tips to Drive Traffic Using Instagram Stories

Time Spent Viewing Posts Matters Big Time

Just as the Facebook algorithm looks at how much time you spend engaging with content, Instagram is the same way. One of the main factors that the 2018 Instagram algorithm uses to keep your post boosted is that of time spent viewing. This is why videos often perform well when done right… people need to watch them. The longer someone sees your content, the better; the more they engage with it, even better; the faster they do it, you are on a rocket ship!

Solution: Create quality content with stellar captions. If you have an engaging caption on Instagram, people are more likely to want to read it, stick around, and click the more…button to read the entire caption in your post. This does not mean that you should type characters for the sake of filling space. Wordsmiths and creative warriors out there, rejoice: The power of the written word dominates!

Like Begets Like

If engagement was the main thing the new Instagram algorithm cared about, everything within our feeds would be the same thing over and over and over. The type of content with which you engage also matters. So if you are a dog blogger but you also engage with recipe posts, Instagram will populate your feed with similar content. You tell the algorithm you like chicken recipes, for example, because you look at them, even search for them, maybe use hashtags to find those recipes. The IG algorithm will show you content it feels you will find interesting.

Solution: Train your Instagram algorithm by searching for and engaging with content, hashtags, and accounts you genuinely care about. That can also mean your competition shows up in your feed, but at least you are keeping an eye on their feed!

Hashtag Happy or Not?

Hashtags are good. Don’t let the hubbub of hashtag rumors on Instagram get you down. Tread cautiously, but do use hashtags with a purpose. Now that users can follow hashtags in the same manner they can follow users, your content has the potential to show up in thousands if not millions of feeds! Consider the hashtag #catsofig as an example. If your photo is awesome, the caption is creative and engaging enough to keep followers reading, and you add the #catsofig hashtag to it, a ton of new followers are potentially at your fingertips. However, if your users feel they don’t want to see your content or you put something unrelated to cats with the #catsofig hashtag, they can mark the content as something they do not want to see in their feed.

Solution: Change up your hashtag blocks, ensuring each hashtag is a good fit for its respective post.  Copy and paste over and over is not the way to go.

Authenticity Matters

For years, I’ve been telling folks to put the social in social media. This has never been more true as it pertains to the Instagram algorithm of 2018. It’s time to talk to your followers, engage with them, respond to their comments on your content, and then go over to their content and talk to them. This matters whether you are a huge brand or a just-getting-started microinfluencer.  Reflect on how the content you are about to post contributes to you as a brand and what exactly you are saying to your audience.

Solution: Build an Instagram editorial calendar. I update mine weekly. All those natural posts are often planned. Not everything is off the cuff, but sometimes it is.

Bask in the Fun for Engagement: New Tools Rule

If you use the tools that Instagram rolls out, its algorithm is likely to favor your content. It makes sense: They are rewarding you for being a good Instagrammer. Personally, I love using the GIF feature, the polling option, and all the fun geostickers and hashtag stickers on Instagram Stories.

Solution: Try different strategies. I try different hashtag stickers in my IG Stories and I see what works best. I love to have fun and find IG Stories to be incredibly addictive. If you are unfamiliar with Instagram Stories, try these different tools and tips.

Hack: Follow your favorite accounts and get involved with their Instagram Stories. Sometimes seeing how others do it right can inspire you to craft a strategy of your own with their inspiration!

Have A Strong Visual Brand

Now more than ever, having a style and presence distinctive to your brand is important. Can your followers distinguish your content on Instagram from others? Maybe you have certain colors, features, or visual attributes?

Solution: Here’s how to create a branding strategy for your pet blog which then transcends over to your social media.

Instagram stories tips

Learn from the Pros

At this year’s BlogPaws Conference in Kansas City, Missouri, a very powerful Instagram panel is happening. Attendees will learn how to use Instagram stories to boost engagement and connect with your audience. You will learn how to maximize the tools available to you including photos, videos, boomerangs, and more. We’ll dive into how to use locations, hashtags, tags, and polls can help boost engagement.  Tori, Meesha, Hannah and Marika have a combined following of over 200K! Who are these pros and how can you get involved?

Solution: Read all about the Instagram Stories Panel and join us for BlogPaws 2018, our 10th Anniversary Conference, this April in Kansas City, Missouri.

Carol Bryant is the Marketing and Social Media Manager for BlogPaws and runs her own blog, Fidose of Reality and its fundraising arm, Wigglebutt Warriors. When not busy playing with her Cocker Spaniel, Dexter, she stays far away from cooking. Her trademark is her mantra and is tattooed on her arm: My Heart Beats Dog.®

Images:  Lipik Stock Media / Shutterstock.com

 

The post Instagram Algorithm Tips and Insights 2018 appeared first on BlogPaws.

8 Social Media Tools You Can Use Blog Hop

Every profession has tools of the trade and pet bloggers and social media influencers are no different. For this week’s blog hop, here’s a go-to list of tools you can use right away for blog posts, social content, and more.

SOCIAL MEDIA TOOLS FOR BLOGGERS

8 Social Media Tools You Can Use

  1. Let’s talk keyword research: How much time do you invest in doing it before a blog post? Here’s what you need to know and some tools to use for keyword research.
  2. Instagram: Brands with business profiles can now schedule organic posts. Here’s how to make Instagram easier.
  3. Lead Magnets: Do you use lead magnets in growing your email list? Part of my 2018 strategy is to take my email newsletter to the next level. If you want to join me, one of the first things you can do is learn about lead magnets here.
  4. Twitter Analytics: Measure engagement and learn how to make your Tweets more successful, so says Twitter. I look at Twitter analytics a few times a month and use social media schedulers to show me other analytics. Twitter analytics is free. Determine what is working and when. More Twitter Tips.
  5. Blogging Editorial Calendar: Trello is a free app that is available both online and with a syncs-in-real-time iOS app for your mobile device.  Trello is based on a system of boards, lists, cards, labels, and checklists so that your editorial calendar is sharp, clean, and organized.
  6. Social Media Landscaped Images: Landscape by Sprout Social makes sizing social media images so much easier. It is a free tool that is web based.
  7. What the Font: Sometimes you see a font and fall in love. Want to know what that font is? WhatTheFont works on both iOS and Android to help identify fonts!
  8. Instagram Stories: Fastory is like Canva for Stories!!! You can make the stories, share them easily, in three simple steps. Free version means the Fastory watermark will be on your end result.

SEO tips

Learn from the Pros

Go face to face with social media experts this year at the BlogPaws 10th Anniversary Conference in Kansas City, Missouri, April 18-20. We’re a 3-day conference jam-packed with educational sessions led by top professionals, networking with influencers, a busy exhibit hall, exciting brand events, more influencers, and lots of pets. Get your tickets for BlogPaws 2018.

The Wordless Wednesday Blog Hop

BlogPaws offers year-round interaction, activity, community and more to learn, earn, and connect. Visit and leave comments on other blogs to make some new buddies and maybe some new followers. You can add the button to your post and/or to your blog sidebar, either by cutting and pasting the image or using the HTML code below. Need help? Here it is:

How to Join a Blog Hop – BlogPaws Tutorial Video: Step by step help to get you started:




Image:  By golubovystock/ Shutterstock

The post 8 Social Media Tools You Can Use Blog Hop appeared first on BlogPaws.

How to Be a Twitter Influencer in 2018

Influencer: The word has infused itself into modern day social media and it is here to stay. A Twitter influencer in 2018 is an evolved species. A influencer at his or her core has the unique ability to set trends, create conversations, drive traffic, and make brands sit up and take notice.

If you want to be a Twitter influencer (and take note: Twitter is actually experiencing a resurgence), read on for what it takes to become and remain a Twitter influencer in 2018:

How to be a twitter influencer

Engagement on Twitter

Here’s the hottest tip of all the hot tips on Twitter marketing and research for influencers: You must engage on Twitter to grow your platform UNLESS, perhaps, you are a celebrity or public figure who stirs the pot, not pointing the finger at, ahem, anyone in particular.

Anytime you want to grow your influence and presence on a social media platform, the focus must be on the social aspect. If you are not actively engaging with other Twitter users, your tweets are likely falling on deaf ears. Here are a few “get started right away” tips to grow your Twitter influence through engagement:

  1. Create lists on Twitter in order to keep your segmented audiences in order. If, for example, you follow 10,000 people, it will prove tedious to try and keep up with the tweets of 10,000 users. By creating lists of users, such as cat blogs, dog blogs, pet industry media, etc., you can engage with others. Twitter lists are located near your followers and likes on your Twitter homepage. You can see what lists YOU are on and which lists you are currently subscribing to. To add someone to a Twitter list, visit their Twitter account, click on the options to the right of their account, and add them to a list.
  2. Get involved with Twitter chats. Every Tuesday night (except the third Tuesday of the month), #BlogPawsChat takes place at 8:30 pm (eastern) on Twitter. Networking, following, growing, engaging, and meeting others is the key. If you think you know everyone, think again: Many attendees of #BlogPawsChat and other Twitter chats come to lurk. You never know who is watching.
  3. Mention five to 10 people a day in tweets. There is a difference between mentioning and being annoying, the latter of which you must not do. Build connections by mentioning something they did or you read about them. Is there a reporter who you may want to pitch a story to? Start reading their tweets, get to know their content, and get on their radar. After a few months of this, you can approach them with a “I’ve been following your content and…” and you really mean it. The cold pitch is just that: COLD. Social media is all about warmth and relationships.
  4. Respond to people who LIKE, comment, and re-tweet you. Put the social in social media.

Engaged Followers List

Keep a list of your Twitter account’s most engaged followers. Is someone a great fan of yours? Do they retweet and engage with you? Put them on a Most Engaged Followers List. Mention, engage, and keep on their radar. Loyalists are your biggest piece of the engagement pie, so give back.

Images with Tweets

Tweets with images generally perform better. Be certain you are using properly sized images. Here are Social Media sizes for 2018.

Numbers is Not the Name of the Game

Tweet when you have something meaningful to say. A constant barrage of tweets and retweets about anything and everything is so 2010. Think of it this way: Do you have time to wade through 100 tweets from someone in a day? If this someone is your favorite celebrity, maybe…but for most of us, no.

Have a dedicated plan as to why you want to be on Twitter, what you plan to tweet, when, and then just make it happen. Social media analytics is a science, and you should be following those numbers. Engagement and being real is the magic spice of 2018 (to this I say, hallelujah).

Timed Versus Real Time

Yes, you should absolutely use the services of a virtual assistant or social media scheduling tool or app. No, you should not solely rely on auto pilot for Twitter or any social media platform. Engage in real time. Set time aside every day to respond to and engage with your followers.

Twitter Analytics

Measure engagement and learn how to make your Tweets more successful, so says Twitter. I look at Twitter analytics a few times a month and use social media schedulers to show me other analytics. Twitter analytics is free. Determine what is working and when. See who is engaging with you and what you tweeted to make that happen. Do more of that. In fact, follow your competitors or those who are in your same space. Create a private list for them. What is working for them? Don’t be a copycat, but do learn from the success of others and apply that success to your own Twitter strategy.

Find Your Sweet Spots

Every tweet you send out should not be super promotional. In fact, some social media experts say the percentage of tweets that should contain promotional content is about 10 percent. Be a resource. Gain trust. Curate content and share it. Find a formula for your own Twitter account something like this:

XX % of tweets that you create and contain quotes, original content, images, video

XX % of tweets that you curate, retweet, etc

XX % of tweets that are your content and are promotional

Do you like to read Twitter feeds crammed with “buy this” and “look at me” Tweets? Nope! So don’t do it.

How to be a twitter influencer

Use Hashtags the Right Way

Yes, there is a wrong way to use hashtags. Don’t overdo it, don’t use too many, and don’t become annoying. Hashtags.org is one of the more quality tools to do hashtag research. Don’t jump on the trending hashtags bandwagon for the sake of doing so. Engage if it makes sense for you and your strategy on Twitter.

Here’s a really good article from Sprout Social on how to find the right hashtags to use on Twitter.

Here are a few sites for hashtag and trend resources:

Live Tweet from Events

At the annual BlogPaws Conference, we use the #BlogPaws hashtag. Attendees can use that hashtag in their own Twitter feed and on all tweets. In doing so, you are part of a big online consortium, all gathered in one place with the same purpose in mind. Those not at the conference can get involved, too. Keep in mind what events you attend and if they make sense to live tweet. If you are a dog blogger and live tweet from a plumbing convention, your followers might be turned off and tune out.

Bio and Profile Focus

One of the most basic and often overlooked pieces of the Twitter influencer pie is that of creating a solid Twitter profile. Upload a properly-sized image that represents you and your brand. Use all of the space allocated for the Twitter bio. You may use hashtags in your bio if desired. Mention what you believe in, any outstanding awards, and of course, your website or blog. Be relatable! Don’t be salesy!

Know the Influencer Types

There are a few different types of influencers, including, but not limited to:

Hub Influencers: These are the celebrities and media outlets that create trends, hashtags, and more. Examples include news media, big television stations, and your A-list celebs.

Bridge Influencers: The bridge influencer continues the conversation started by the hub influencer. The bridge is the conversation that is kept alive from one group (initiated by the hub influencer) with another group, via the bridge influencer. For example, a celebrity may keep a hub conversation going to their followers, and thus the tweet and dialogue continues.

Professional Influencers: Most bloggers, medical professionals, and motivational speakers fall under this section.  Their job is to deliver content to their audience as their job. Being an influencer in this category is the person’s job. Professional influencers, according to Devumi.com, can play the role of either the hub, the bridge, or both.

Your Turn

Becoming a Twitter influencer does not happen overnight. Check our your blog’s Google Analytics. Where is your social media traffic coming from? Is Twitter high on the list? Do you want Twitter to be a source of referral traffic? Use the tips above to get on lists, start your own lists, engage with others, time content for sharing but engage in real time, and you are headed down the right path.

Don’t Stop Now

8 Advanced Twitter Tips for Bloggers

FTC Twitter Chat About Disclosures

Learn from the Pros

Go face to face with social media experts this year at the BlogPaws 10th Anniversary Conference in Kansas City, Missouri, April 18-20. We’re a 3-day conference jam-packed with educational sessions led by top professionals, networking with influencers, a busy exhibit hall, exciting brand events, more influencers, and lots of pets. Get your tickets for BlogPaws 2018.

Carol Bryant is the Marketing and Social Media Manager for BlogPaws and runs her own blog, Fidose of Reality and its fundraising arm, Wigglebutt Warriors. When not busy playing with her Cocker Spaniel, Dexter, she stays far away from cooking. Her trademark is her mantra and is tattooed on her arm: My Heart Beats Dog.®

Images:  Makistock /  golubovystock / Shutterstock.com

 

The post How to Be a Twitter Influencer in 2018 appeared first on BlogPaws.