BlogPaws Speaker Series: Blog Planning and eBooks

Welcome to our weekly BlogPaws speaker series in preparation of the 2018 BlogPaws Conference in Kansas City, MO. Each week, we feature a different speaker so that you can get to know them and learn what their session is all about. Be sure to also tune into our weekly Facebook Live on Wednesdays at 4pm EST on the BlogPaws Facebook page. If you can’t attend live, no worries! You can always catch the replay at any time on Facebook or right here on this post.

Say Hello to Heather Wallace and Jodi Chick

This week the spotlight is on two BlogPaws speakers who are facilitating lunch table topics: Heather Wallace and Jodi Chick. Their sessions will take place during the lunch hour on Friday, April 20. Since these happen during lunch, it provides an intimate setting where you can really connect and ask questions.

Heather’s table topic, From Blogging to Books: Increasing your reach and your wallet, will teach you how to turn your blog into an eBook and print. Heather states, “We can increase our reach, our income, and our reputations! I will provide step-by-step guidelines from inspiration, formatting, print and distribution, and marketing. More, I will cover the most common mistakes to avoid. Many other bloggers as well as veterinarians I work with have come to me and asked for my advice. With BlogPaws, I have the opportunity to reach a wider audience and help expand our reach and our wallets.”

Jodi’s table topic, Blog Planning 101, is aimed at helping planner neophytes. Attendees will be introduced to a variety of planner styles and help build the foundation on which to develop their blog planner as a time management, branding, and organizational tool, instead of a to-do list. Attendees will also be given access to a downloadable workbook to complete after the conference helping the further develop their planner and how to best use it to improve their blog.

You can signup for their table topics on our interactive agenda.

Facebook Live: Watch the Replay Here

In case you missed it, catch the Facebook Live interview here with Heather Wallace, Jodi Chick, and Aimee Beltran.

Aimee Beltran is the Director of Community Education for BlogPaws. She also writes two blogs, Irresistible Icing and Irresistible Pets with her Chihuahua, Chuy. Aimee is passionate about her mission, “create an irresistible life you can’t resist!” She loves anything with glitter, kayaking, and spending time at the beach.

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How to Be a Twitter Influencer in 2018

Influencer: The word has infused itself into modern day social media and it is here to stay. A Twitter influencer in 2018 is an evolved species. A influencer at his or her core has the unique ability to set trends, create conversations, drive traffic, and make brands sit up and take notice.

If you want to be a Twitter influencer (and take note: Twitter is actually experiencing a resurgence), read on for what it takes to become and remain a Twitter influencer in 2018:

How to be a twitter influencer

Engagement on Twitter

Here’s the hottest tip of all the hot tips on Twitter marketing and research for influencers: You must engage on Twitter to grow your platform UNLESS, perhaps, you are a celebrity or public figure who stirs the pot, not pointing the finger at, ahem, anyone in particular.

Anytime you want to grow your influence and presence on a social media platform, the focus must be on the social aspect. If you are not actively engaging with other Twitter users, your tweets are likely falling on deaf ears. Here are a few “get started right away” tips to grow your Twitter influence through engagement:

  1. Create lists on Twitter in order to keep your segmented audiences in order. If, for example, you follow 10,000 people, it will prove tedious to try and keep up with the tweets of 10,000 users. By creating lists of users, such as cat blogs, dog blogs, pet industry media, etc., you can engage with others. Twitter lists are located near your followers and likes on your Twitter homepage. You can see what lists YOU are on and which lists you are currently subscribing to. To add someone to a Twitter list, visit their Twitter account, click on the options to the right of their account, and add them to a list.
  2. Get involved with Twitter chats. Every Tuesday night (except the third Tuesday of the month), #BlogPawsChat takes place at 8:30 pm (eastern) on Twitter. Networking, following, growing, engaging, and meeting others is the key. If you think you know everyone, think again: Many attendees of #BlogPawsChat and other Twitter chats come to lurk. You never know who is watching.
  3. Mention five to 10 people a day in tweets. There is a difference between mentioning and being annoying, the latter of which you must not do. Build connections by mentioning something they did or you read about them. Is there a reporter who you may want to pitch a story to? Start reading their tweets, get to know their content, and get on their radar. After a few months of this, you can approach them with a “I’ve been following your content and…” and you really mean it. The cold pitch is just that: COLD. Social media is all about warmth and relationships.
  4. Respond to people who LIKE, comment, and re-tweet you. Put the social in social media.

Engaged Followers List

Keep a list of your Twitter account’s most engaged followers. Is someone a great fan of yours? Do they retweet and engage with you? Put them on a Most Engaged Followers List. Mention, engage, and keep on their radar. Loyalists are your biggest piece of the engagement pie, so give back.

Images with Tweets

Tweets with images generally perform better. Be certain you are using properly sized images. Here are Social Media sizes for 2018.

Numbers is Not the Name of the Game

Tweet when you have something meaningful to say. A constant barrage of tweets and retweets about anything and everything is so 2010. Think of it this way: Do you have time to wade through 100 tweets from someone in a day? If this someone is your favorite celebrity, maybe…but for most of us, no.

Have a dedicated plan as to why you want to be on Twitter, what you plan to tweet, when, and then just make it happen. Social media analytics is a science, and you should be following those numbers. Engagement and being real is the magic spice of 2018 (to this I say, hallelujah).

Timed Versus Real Time

Yes, you should absolutely use the services of a virtual assistant or social media scheduling tool or app. No, you should not solely rely on auto pilot for Twitter or any social media platform. Engage in real time. Set time aside every day to respond to and engage with your followers.

Twitter Analytics

Measure engagement and learn how to make your Tweets more successful, so says Twitter. I look at Twitter analytics a few times a month and use social media schedulers to show me other analytics. Twitter analytics is free. Determine what is working and when. See who is engaging with you and what you tweeted to make that happen. Do more of that. In fact, follow your competitors or those who are in your same space. Create a private list for them. What is working for them? Don’t be a copycat, but do learn from the success of others and apply that success to your own Twitter strategy.

Find Your Sweet Spots

Every tweet you send out should not be super promotional. In fact, some social media experts say the percentage of tweets that should contain promotional content is about 10 percent. Be a resource. Gain trust. Curate content and share it. Find a formula for your own Twitter account something like this:

XX % of tweets that you create and contain quotes, original content, images, video

XX % of tweets that you curate, retweet, etc

XX % of tweets that are your content and are promotional

Do you like to read Twitter feeds crammed with “buy this” and “look at me” Tweets? Nope! So don’t do it.

How to be a twitter influencer

Use Hashtags the Right Way

Yes, there is a wrong way to use hashtags. Don’t overdo it, don’t use too many, and don’t become annoying. Hashtags.org is one of the more quality tools to do hashtag research. Don’t jump on the trending hashtags bandwagon for the sake of doing so. Engage if it makes sense for you and your strategy on Twitter.

Here’s a really good article from Sprout Social on how to find the right hashtags to use on Twitter.

Here are a few sites for hashtag and trend resources:

Live Tweet from Events

At the annual BlogPaws Conference, we use the #BlogPaws hashtag. Attendees can use that hashtag in their own Twitter feed and on all tweets. In doing so, you are part of a big online consortium, all gathered in one place with the same purpose in mind. Those not at the conference can get involved, too. Keep in mind what events you attend and if they make sense to live tweet. If you are a dog blogger and live tweet from a plumbing convention, your followers might be turned off and tune out.

Bio and Profile Focus

One of the most basic and often overlooked pieces of the Twitter influencer pie is that of creating a solid Twitter profile. Upload a properly-sized image that represents you and your brand. Use all of the space allocated for the Twitter bio. You may use hashtags in your bio if desired. Mention what you believe in, any outstanding awards, and of course, your website or blog. Be relatable! Don’t be salesy!

Know the Influencer Types

There are a few different types of influencers, including, but not limited to:

Hub Influencers: These are the celebrities and media outlets that create trends, hashtags, and more. Examples include news media, big television stations, and your A-list celebs.

Bridge Influencers: The bridge influencer continues the conversation started by the hub influencer. The bridge is the conversation that is kept alive from one group (initiated by the hub influencer) with another group, via the bridge influencer. For example, a celebrity may keep a hub conversation going to their followers, and thus the tweet and dialogue continues.

Professional Influencers: Most bloggers, medical professionals, and motivational speakers fall under this section.  Their job is to deliver content to their audience as their job. Being an influencer in this category is the person’s job. Professional influencers, according to Devumi.com, can play the role of either the hub, the bridge, or both.

Your Turn

Becoming a Twitter influencer does not happen overnight. Check our your blog’s Google Analytics. Where is your social media traffic coming from? Is Twitter high on the list? Do you want Twitter to be a source of referral traffic? Use the tips above to get on lists, start your own lists, engage with others, time content for sharing but engage in real time, and you are headed down the right path.

Don’t Stop Now

8 Advanced Twitter Tips for Bloggers

FTC Twitter Chat About Disclosures

Learn from the Pros

Go face to face with social media experts this year at the BlogPaws 10th Anniversary Conference in Kansas City, Missouri, April 18-20. We’re a 3-day conference jam-packed with educational sessions led by top professionals, networking with influencers, a busy exhibit hall, exciting brand events, more influencers, and lots of pets. Get your tickets for BlogPaws 2018.

Carol Bryant is the Marketing and Social Media Manager for BlogPaws and runs her own blog, Fidose of Reality and its fundraising arm, Wigglebutt Warriors. When not busy playing with her Cocker Spaniel, Dexter, she stays far away from cooking. Her trademark is her mantra and is tattooed on her arm: My Heart Beats Dog.®

Images:  Makistock /  golubovystock / Shutterstock.com

 

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The Social Benefits Of Pet Ownership

Image Source: Pixabay.com

A new study in the UK and the US has found that people who own pets have a higher chance at mixing and socializing with people that hose than don’t. The study comes after it was reported that more than half of the households in both countries combined has some kind of pet. Having a pet has a lot of benefits. In terms of socializing, having a pet can instantly make one popular amongst other people. Other than that, it has a range of benefits that enhance the social image of a person.

Here’s why owning a pet can boost your social image:

  1. The person is caring
    People who have pets are often looked upon as people who are caring. It is human psyche to mix with people who can invoke a sense of comfort and that often comes from people who own pets. Also, someone with a pet automatically becomes someone who knows how to deal with people easily. Therefore, all the more why he should have more friends.
  2. Easier to start a conversation
    It is easier to start a conversation with someone who is hanging around with a pet. Sometimes, the pets do funny stuff and that in itself is a conversation starter. Other times it’s simply irresistible to ignore a cute dog or a cat who attracts attention.
  3. Pet owners are healthy individuals
    If reports are to be believed, then people who own pets are healthier than those that don’t. All that walking around and running behind the pet finally pays off. Plus, healthier people find it easier to fit into a social gathering than those who aren’t. Because everyone loves to be in the company of someone who maintains himself/herself.
  4. Pet owners become friends instantly
    Birds of a feather flock together. In this case, the feathers are pets. There are countless groups on Facebook and otherwise who gather to discuss anything and everything related to their pets. It’s one of the best ways to socialize and pet owners therefore find it easier to meet new people. It also gives them an opportunity to spend their times doing something they love doing. Pets are the new cars as far as hobbies go!

Conclusion

Pet owners are more open towards socializing than people who don’t own pets. It’s because they know the importance of company and the impact it has on their lives. Pet owners who have similar types of pet gel easily and are quick at starting conversations. They are also healthy individuals and therefore get their share of the limelight. And since pet owners are looked upon as caring people, it becomes easy to start a conversation with them.

The post The Social Benefits Of Pet Ownership appeared first on PetPlus Blog.

Improve Your Social Media Skills Blog Hop

It’s the one topic (other than loving our pets) on which we can all agree: We want social media skills that rock. This week’s  blog hop shines the spotlight on some of the many social media pros who can help you improve your social media strategy:

social media skills improvement

Facebook Ads: Essentials to Make Magic Happen

This year, at the BlogPaws Conference in April, Facebook guru, Elizabeth Keene, will share a process for making Facebook ads work for you. From engagement and awareness to how to budget for a post boost all the way to storyboarding and creating top notch Facebook photos and videos, your social media skills will benefit.

Facebook ad essentials

Tips and Tricks to Explode Pinterest and Instagram

With 150 million users on Pinterest and 800 million on Instagram, it’s easy to see that the Internet has gone visual. But how are brands finding success with these networks? Join Melissa Megginson from Tailwind as she walks you through how to find success and explode your growth on Pinterest and Instagram.

Grow your Pinterest

Use Instagram Stories to Connect With Your Pack and Boost Engagement

Join this Instagram power panel to learn how to use Instagram stories to boost engagement and connect with your audience.  Learn how to maximize the tools available to you including photos, videos, boomerangs, and more. We’ll dive into how to use locations, hashtags, tags, and polls can help boost engagement. Tori, Meesha, Hannah and Marika have a combined following of over 200K!

Instagram stories tips

Learn from the Pros

Go face to face with social media experts this year at the BlogPaws 10th Anniversary Conference in Kansas City, Missouri, April 18-20. We’re a 3-day conference jam-packed with educational sessions led by top professionals, networking with influencers, a busy exhibit hall, exciting brand events, more influencers, and lots of pets. Get your tickets for BlogPaws 2018.

The Wordless Wednesday Blog Hop

BlogPaws offers year-round interaction, activity, community and more to learn, earn, and connect. Visit and leave comments on other blogs to make some new buddies and maybe some new followers. You can add the button to your post and/or to your blog sidebar, either by cutting and pasting the image or using the HTML code below. Need help? Here it is:

How to Join a Blog Hop – BlogPaws Tutorial Video: Step by step help to get you started:




Image:  Moshbidon/ Shutterstock

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Can social contagion explain our pet choices?

Image Source: Pixabay.com

In 1975, a new kind of ‘pet’ came into the market –‘pet rocks’. It started as a joke but these fuss-free ‘alternative’ to real pets became a rage. After six months, people moved on.

Social contagion is the way a certain behavior or preference to something spreads rapidly across a group of people like a contagious disease. Within the span of a few days or months as the novelty fades, this craze dies, often giving way to some other trend.

Animals too become the subjects of social contagion. There is a sudden flare in their popularity that dies just as quickly.

How does a pet fad start?

The sudden rise in popularity of certain animals Dalmatians, clown fishes, turtles, snowy owls can all be clearly identified with the release of movies. Also, when celebrities flaunt exotic animals like fashion accessories it gives rise to a new craze. What is more, online trading has opened up easy and illegal channels for procuring animals.

The chain of evil

Breeders often resort to unscrupulous means to meet the demand. Irresponsible breeding and improper handling often results in deformed or disease-prone offspring. Sometimes, animals captured from the wild are all sold off to naïve buyers.

When it comes to exotic pets, lack of proper background information regarding their dietary, exercise and habitat requirements cause deficiencies and illnesses. To further complicate matters, it may be difficult to find a veterinarian familiar with the animal’s medical and nutritional needs.

Misinformation regarding an animal’s nature is often circulated by pet traders, often intentionally. Vietnamese piglets were initially thought of as the ideal pets, small and docile. But they grew up to be massive and aggressive pigs, impossible for owners to manage.

There is also a risk of the exotic breeds being the carrier of diseases that may get transferred to their human caretakers.

When the task of taking care of these pets become just too much, owners release the animals ‘into the wild’. While some abandoned pets die painful deaths, some others, like the feral green iguanas of Florida thrive at the cost of the local species. Shelters too get overwhelmed by the sheer number of the ‘discarded’ pets.

Adopting a pet is a very serious responsibility. Pets sometimes require the care and attention an infant needs. It is not a decision to be made on an impulse. Before we bring a pet home, it is best if we consult a vet or a responsible pet owner, preferably with the same species of pet that we wish to adopt. If we are ready for this big step after weighing in all the points, life will be a blessing, for us and our animal friend.

The post Can social contagion explain our pet choices? appeared first on PetPlus Blog.

6 Instagram Tricks for Creating Eye-Catching Stories

Did you know that Instagram has built-in tools to help you create eye-catching posts for your Story?

Follow these simple steps to master six Instagram tricks for enhancing your Story that are sure to captivate your audience and help drive blog traffic.

6 Instagram Tricks for Creating Eye-Catching Stories

Customize Font Color

To add text to your Instagram Story:

  • Take or upload a photo or video.
  • Tap the Aa icon on the top-right corner. A dashboard will appear displaying a variety of colors. Scroll to the righton the color options to view two more pages of preselected colors.
  • You can also select a color from the color spectrum. Tap and hold any of the preselected color options. A color-bar will appear and you can select the perfect colorfrom the spectrometer.
  • You can also select a color by tapping the color dropper icon to the left of the color swatches. A dropper will appear in the middle of your image. Tap anywhere on the image to perfectly match the color of your choice. Once selected, the dashboard screen will reappear and you can add text in the color you selected.

6 Instagram Tricks for Creating Eye-Catching Stories: Trick 1Adjust Font Size and Pen Tip Size

To change the size of the font or the pen’s tip,

  • Select the slider on the left side of the screen.
  • Slide the circle up to make fonts bigger or the pen’s tip thicker and slide the circle down to make fonts smaller or tips thinner.

Instagram Stories tricks: Trick 2

Craft a Solid-Colored Background

To share a message with your signature color as the background,

  • Upload any photo, then tap the pen iconat the top of the screen and select a color for your background.
  • Then tap and hold anywhere on the screenand the color you selected will fill the screen.
  • Tap on the Done button to save your selection. You can also add text, stickers, doodles or emojis.

Craft a Solid Background for Instagram StoriesUncover Image Hidden by Solid-Colored Background

To combine a branded photo and a solid background,

  • Start a new story with an image you want to use. Thenuse the pen tool to craft a solid-colored background.
  • Activate the pen feature againand select the eraser icon. Then erase areas of the background color to uncover the hidden image.

Uncover a hidden image in your Instagram StoryAdd Stickers, Doodles and Emojis

To add some pizzazz to your Instagram Story,

  • Tap the smiley face sticker on the top-right corner to access a variety of stickers, doodles and emojis.
  • A dashboard will open up with a couple of pages of stickers to choose from.
  • Choose the stickers that best suit your Story.

Add Pizzazz to your Instagram StoryCraft a Lengthy Message using Consecutive Posts

Each Story image plays for approximately 7 seconds. If you have a lengthy message, consider creating a series of consecutive posts to craft your message.

  • Put a small amount of text on a plain background or imageand upload that to your story.
  • Save the post to your mobile device before uploading it.
  • Then start a new story post. From the photo gallery icon at the bottom left of the screen, select the image you just shared and add the next series of textto this image, then save and upload again.
  • Repeat until your message is complete.

Tell a story with your Instagram Story

Avni Parekh is the creative director of LuvlyLongLocks.com, a multicultural, hair blog-site for women of all ages and hair types. A big animal lover and an advocate for wildlife conservation, Avni’s professional background is in public relations and communications. Connect with her on AvniParekh.com.

Image: k.nopparat/Shutterstock.com and screenshots courtesy of the author

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How to treat acne in your pets?

Image Souce: Pixabay.com

Noticing red angry blemishes on our pooch’s skin one day is enough to make us anxious. But experts say there is no need to worry. It is just an outbreak of canine acne.
Acne can come in many forms (pimples, white heads or black heads) and are generally seen on the muzzle, chin or groin area. Like humans, dogs too get acne in their adolescence! That is, when they are less than a year old. They should clean up as our pups reach adulthood, but they can recur due to a number of reasons.

Causes

No one knows why, but dogs with short coats are more likely to have acne. Doggie pimples can be caused by hormonal changes, trauma, allergies or hygiene issues.

Symptoms

Acne starts as small bumps under a blocked hair follicle. Pups experience mild discomfort and start rubbing the spot against surfaces. When bacteria infect this area, pus collects and a pimple is formed. These tend to be rather itchy and release a sticky liquid and pus when they burst. If our pup worries the site too much, blood too starts to seep out.
Treatment
The first step to an effective treatment is to consult our veterinarian to rule out three other afflictions that in initial stages look deceptively like acne:

  • demodicosis, a type of mange,
  • ringworm, a fungal infection, and
  • folliculitis, a severe condition causing swollen throat and fever in puppies.

Once acne is verified as the culprit, treatment can be started. The fur around the area should be carefully clipped. The site should always be kept clean using medicated shampoos or gels with less than 5% benzoyl peroxide content. Human shampoos should never be used on dogs as they are too harsh for our pup’s delicate skin.

Next, tea tree oil of 0.1 to 1% concentration should be gently applied. The oil’s antiseptic properties keep the skin safe from further infections. However, the oil is toxic to our pets in higher concentrations.

If the acne is severely infected, our veterinarian would prescribe a course of antibiotics. The vet may also recommend the use of topical creams and ointments or a change in diet plan.

In the rare circumstance of the acne not responding to the treatment, swabs would be taken from the area. A lab culture would identify the exact bacteria causing the infection so that a more bacteria-specific antibiotic can be given to our dogs.

Prevention is better than cure. Once an acne episode is over, we must ensure that it doesn’t recur. Washing the acne prone areas with medicated shampoo for the next one year would go a long way in keeping our beloved pets healthy and happy.

The post How to treat acne in your pets? appeared first on PetPlus Blog.

An Introduction to the Google Keyword Planner Part 1: The Basics

Content is King.

As a blogger, you’ve likely heard this expression a few thousand times. And that’s because it’s true. In other words, if you want your blog to be successful with users and search engines alike, you need to make sure you’re offering the best content on the web for your respective niche.

But what makes great content? That’s a loaded question; however, there is one thing that can make or break your content when it comes to ranking better in the search engine results: keywords.

An Introduction to the Google Keyword Planner Part 1_ The Basics

In a nutshell, keywords are the important words and phrases that should be included in your content to help it rank better in the search results. For instance, if you’re writing a review of the top omega-3 supplements for dogs, your keyword would be something like “omega-3 supplements,” “omega-3 pills for dogs,” “supplements for dogs” and likely many more.

Ideally, keywords are the words or phrases that users will search for when looking for content like yours. With that in mind, you’ll want to make sure your content includes those words to best rank for those searches.

The above is a gross oversimplification of keywords and their importance; however, it does get the point across: If you want your content to resonate with the right audience, you need to use the right keywords.

But how do you find the right keywords? How do you know the ones you’re targeting are the ones that will resonate most with your users?

There are a lot of tools for figuring this out, but—as is often the case—Google offers a powerful one for free: The Keyword Planner.

What is the Keyword Planner?

Google’s Keyword Planner is technically an offering meant to help AdWords customers (IOW, people paying for ads on Google) by offering them a peek at Google’s vast search query data to help make more informed decisions on how to advertise.

That said, the tool can also be used to get an idea for how many people are searching for particular keywords and concepts. When used correctly, this can give you a very good idea of what your target audience is searching for and how you can modify your content to potentially rank better with the users who are looking for it!

How Do You Get Started with the Keyword Planner?

The very first thing you need to do is set up an AdWords account. But don’t worry—just because you’ll have an AdWords account doesn’t mean you have to actually spend any money with it. That said, let’s get started.

First go to the AdWords website and sign up for an account. All you need to do is follow the prompts and fill in the blanks (it’s not too different from when we created a Google account for Google Analytics.

Signup for Google AdWords

Just to reiterate: You do not need to set up billing or anything similar with AdWords to use the Keyword Planner.

Using the Google Keyword Planner

Once you have an account set up it’s time to get started. You can find the Keyword Planner by clicking on the wrench icon in the upper right-hand corner. When the submenu opens up, select the “Keyword Planner” option on the far left.

Google Keyword Planner setup

Now, the main page on the Keyword Planner has several options—which may be a bit overwhelming if this is your first time using the tool. We’re going to go over how to use each of these options in future posts, but for now, let’s focus on the quick and dirty way to get some keywords.

Start by selecting the very first option on the page: “Search for new keywords using a phrase, website, or category.” Even in this first option, you have several different ways to seek out your target keywords. For the sake of getting our feet wet in a hurry, right now we’ll only be concerned with using a phrase.

So, for now, ignore all the other options and fields and stick with the very first one (as marked in the above image).

To kick things off, we’ll need what some like to call a “seed.” Basically, this is a word or phrase relating to the keyword you’re interested in. Borrowing from the earlier example, let’s say I’m interested in writing an article about nutritional supplements for dogs.

You know you want to cover that topic, but you’re not sure how users are searching for this kind of content in the search engines. Naturally, you’ll want to make sure you’re using the same keywords they are. In this case, we’ll enter “dog supplements” and see what we get back.

Google Keyword Planner results

In the first section, we see the word we just entered as well as the Avg. Monthly Searches—the average of how many Google users search for that phrase each month. In this case, the tool is saying that between 100,000 and 1 million* people search for this term each month.

More importantly, take a look at the section below that. These are all the searches Google considers to be relevant or similar to the phrase you searched. Here is where we see the real value of the Keyword Planner. For instance, we can see here that our chosen term of “dog supplements” is searched for much more often than the similar “pet supplements.” This would suggest that focusing our content on just dog supplements and using that keyword will likely show up in more search results than if we focused on the broader “pet supplements.”

Along with that, we now have a list of similar phrases that we can use for future content. For example, this data shows us that “glucosamine for dogs” is searched for relatively often compared to similar terms, so maybe we want to include something about that in our content or create a new piece focused on just that.

*A very important thing to note about the Avg. Monthly Searches number is that they are very, very, very far from accurate. These numbers should be used in a strictly directional capacity, so you can compare the search volume of one term in relation to others.

That’s all there is to it?

Well…no. The above process is one of the easiest ways to gauge which keywords you should be using, but it’s only scratching the surface of the Keyword Planner (and keyword research in general). In the next part of this series, we’ll be digging into how you can use the Keyword Planner to fine turn your search and how to find ideas for future content. Until then, experiment and have some fun!

Michael Ferrari owns and operates Pen Cap Online Marketing, an agency specializing in search engine optimization. When he’s not helping businesses dominate the search rankings, he’s most likely hanging out with his wife, son, and beagle. You can reach him at “michael(at)pencapseo(dot)com”.

Image: ESB Professional/Shutterstock.com

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