Newsletter Services Comparison Blog Hop

So you want to start sending a newsletter to subscribers or you are considering switching to a new service. This week’s blog hop is dedicated to newsletter services comparison.

Bloggers and newsletter services

As bloggers and influencers, we consider ourselves to be small businesses, and for many of us, we have that legal entity on paper (LLC, S Corp, etc.). Over at WPBeginner, they’ve outlined the  Seven Best Email Marketing Services for Small Businesses, 2018 edition.  In their post, they turn the spotlight on:

  1. Constant Contact
  2. Drip
  3. ConvertKit
  4. AWeber
  5. GetResponse
  6. MailChimp
  7. Active Campaign

There are other email newsletter services, but the ones mentioned above are geared toward lead magnets and growing an email list with such online marketing techniques. When asked recently in the BlogPaws Facebook News and Boost Group about email newsletter services, here are some of the comments we received:

Laurren Darr says, “I switched last year from InfusionSoft to ActiveCampaign. It’s been less than half the cost and it’s worked great. One thing I like is that I can make ‘blocks’ that can be used in different newsletters – think an ad for a vendor, etc. that I can just move over in the graphical newsletter generator. I have forms on the websites that automatically add people to the list like most mail programs offer, etc.”

“I use MailChimp free version – I am honestly not very good at it so I just send out my RSS feed. It’s something I hope to focus on more in the future and improve,” says Joely Smith.

Read the entire conversation in the  BlogPaws Facebook News and Boost Group.


The Wordless Wednesday Blog Hop

BlogPaws offers year-round interaction, activity, community and more to learn, earn, and connect. Visit and leave comments on other blogs to make some new buddies and maybe some new followers. You can add the button to your post and/or to your blog sidebar, either by cutting and pasting the image or using the HTML code below. Need help? Here it is:

How to Join a Blog Hop – BlogPaws Tutorial Video: Step by step help to get you started:




Image Credit: PEPPERSMINT/Shutterstock

 

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Can A Change In Routine Trigger Stress In Cats?

Image Source: Pixabay.com

Simply put, yes, it can. Cats have many stressors. The stressor they hate the most however, is change. They hate when something disrupts their daily routine so they might even act out when this happens. Even a simple change like when you move the furniture around or forget to clean her litter-box can have a large impact on her psyche.

For humans, stress can damage our health, well-being, and productivity. Stress can have just as bad an effect on cats.

So What Is Stress?

Stress can basically be defined as a state of tension that results from something. Although stress is an emotion and most human emotions are not reciprocated by other animals, stress is one that is. In fact, all animals are able to experience stress. Although stress is a very real problem, it doesn’t always have to be bad. Stress can also act as a driving force. If your cat is hungry, she might get stressed and in order to relieve the stress she’s experiencing, she’ll go hunting for food. Although stress is good in small doses, once it becomes too much, it’s very unhealthy and even potentially dangerous. Stress can very much affect your cat’s health as well as her mind.

What Exactly Happens When Your Cat Is Experiencing Stress?

  • Her breathing will become more rapid.
  • Her blood pressure will climb.
  • Her digestion will slow down.
  • Her heart rate will increase.
  • Her immune system starts being less effective.

All these factors can contribute to medical conditions which, in turn, can shorten your cat’s life.

Here Are Some Signs That Your Cat Is Stressed:

  • Urine spraying
  • Aggression
  • Hair loss due to an excess of self-grooming
  • Loud vocalization
  • Loss of appetite
  • Change in overall activity and interactions

Play it safe and visit a vet as soon as you notice any of these signs. As much as it could be stress, any of these signs can also point to other underlying medical conditions.

How Can You Calm Down Your Stressed Cat?

Spend time with her for one. Also she may act aloof and all, she needs human interaction in order to be happy. She values the time that you spend with her. Not only will it get her mind off of things, but it also strengthen the bond that you have with her. Maybe there was a change in the house that triggered the stress. Try to change it back if you can. If it’s something out of your control, then build her a safe space where she can retreat to when she wants to be alone to mull things over. Finding out what caused the stress is an important factor in relieving the stress.

The post Can A Change In Routine Trigger Stress In Cats? appeared first on PetPlus Blog.

How to Use Lead Magnets to Grow an Email List

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These are examples of lead magnets: You promise the reader something in exchange for a piece of information (their email address, for example). High-converting lead magnets are those that you can incorporate into blog posts and social media content, and that provide a valuable, tangible ROI (return on investment) for both you and your subscriber.

Last week we talked about how to clean up an email list, and this week we will dive into the do’s and don’ts on how to use lead magnets in order to grow an email list.

How to grow an email list

Getting Started on Lead Magnets

You need an email list service in order to entice subscribers with your lead magnet so that your email list will grow. When I decided to go from blogger to entrepreneur, email strategy was and remains one of the key components to do so. With the recent changes in Facebook’s news feed targeting businesses, growing an email list is more important than ever.

Over at WP Beginner, they’ve outlined the 2018 edition of the best email services for professional bloggers. Which one is best for you depends on your goals, budget, plans, and needs. I’ve been a Mailchimp girl for a long time, but my 2018 blog plans include switching to something more in tune with my goals, so a change is coming for me.

Why Do I Need Lead Magnets

A solid email list is a must have in every professional blogger’s toolbox. Even if you are a hobby blogger or someone who plans to monetize a blog, an email list is comprised of your loyalists. In offering a valuable product via download and delivering on that promise with quality, your email subscribers are the ones who will promote you, return to visit, and spread the word about your awesomeness.

Sponsored posts, ad revenue, and affiliate-related posts rely heavily on pageviews and click throughs. Give your loyalists what they want and it returns to you tenfold. This statement is hard to apply in a day and age of less and less pageviews on Facebook and pay to play on most social media networks.

Asking someone to subscribe to your email list works for friends and family, but this is not a viable long-term sustainability plan for your blog’s success. Lead magnets ensure someone gets a quality product or service in exchange for giving up the holy grail of online marketing: their trusted email address.

Lead Magnets That Deliver

In order to get that highly coveted click through with email address freely given, the lead magnet you offer (“incentive”) needs to deliver. Gone are the days of “get 5 free tips”–100 words later, the person unsubscribes, potentially never to return.

It’s a new generation and everyone is vying for email addresses. Deliver quality that solves a problem or one of these other lead magnets that deliver:

  1. Checklists: 25 Conversations to Have With Your Cat’s Veterinarian or Checklist of Emergency Numbers for Pet Parents.
  2. Cheat Sheets: Everyone loves a hack, so consider delivering a ‘cheat sheet’ to make life easier. For example, Discover Insider Tips to Nail Your Next Job Interview or How to Find a Work From Home Job You Love.
  3. Free Ebooks: I’ve seen authors offer a small chapter from a book and offer it out for free as a lead magnet. You can embed a link into your freebie to entice the reader to purchase your entire book.
  4. Coupon: This is perfect for any professional blogger who sells products or services. “Get 10 percent off your next purchase” – and the means to obtain the code or discount is a name and email address.
  5. Printables: Everyone loves a freebie to hang on their bulletin board or refrigerator. Printables can be an effective tool especially if you offer a series of them. Be certain the printables are in line with your blog mission.

Promoting Lead Magnets

Once you’ve landed on an newsletter/email service and build out your lead magnet(s), the next step is to promote it.

  1. Place the lead magnet as a non-intrusive pop-up on your blog’s homepage. Most lead magnet programs include the option for the pop up not to appear if the visitor is already a subscriber. In doing so, the subscriber is not annoyed every time they visit your blog.
  2. Include the lead magnet in your email signature line. I use the professional version of Wisestamp, which allows me to customize my email signature’s content.
  3. Squeeze it in with a squeeze page.  Wordstream.com defines a squeeze page as, “A landing page designed to capture opt-in email addresses from potential subscribers. The goal of a squeeze page is to convince, cajole, or otherwise ”squeeze” a visitor into providing one of their most sought-after and coveted pieces of personal data: the email address.”
  4. Call to Action in Blog Post: Use your Calls to Action wisely by including a relevant one at the bottom of a blog post that beckons to your link magnet.
  5. Use the sign up button on Facebook and direct readers to your lead magnet in the cover photo.
  6. Make LinkedIn work for you: Add a lead magnet link to your personal profile in the summary area.
  7. Tweet with a purpose using your lead magnet. Experiment with text and images to see which one(s) work best and receive the most engagement and click throughs to actual sign ups.
  8. Business cards with a URL or a QR code on the back are great ways to include lead magnets at networking events and conferences, such as the BlogPaws Conference.

Advanced Lead Magnets

Here are a few more ideas if you’ve been working with lead magnets for a while or want some unique ideas to collect emails without annoying your visitors:

  1. Hold a Contest: Yes, there are folks who unsubscribe afterwards, but you can monitor this with a high quality email service.
  2. Create a Facebook Group and share quality content via lead magnets in the group weekly or monthly.
  3. High Quality Infographics make for a tempting printable. Provide one in exchange for an email address.
  4. Conduct a Free Webinar: Host a 20 minute webinar and collect emails to sign up. You can upsell in the webinar by referring folks to another piece of saleable content that you promote at the end of your webinar. You can also give something away during your free webinar to anyone who signs up for your email list.
  5. Atomize Your Awesomeness: Jay Baer shared that quip at last year’s BlogPaws Conference and it stuck. Develop a video and/or audio version of your content, perhaps with a podcast. Some people like to listen, as evidenced by the present popularity of podcasts. Provide this content as a lead magnet.

How to grow an email list

Lead Magnet Mega Important Tip

Once you acquire a fan, you want to keep them. It might sound like common sense, but keeping a fan is probably harder than acquiring them. If you promise a standout piece of content as a lead magnet, overdeliver. Be certain you do not abuse the emails you are collecting, and most importantly, that you deliver amazingly awesome future content with a plan and purpose.

The worst feeling a professional blogger experiences is that of an unsubscribe pang in the pit of their stomach. I know, I’ve been there. Watch your open rates, unsubscribe rates, and never spam or overshare content to the point that you annoy subscribers. People will always remember how you make them feel, so spread the good vibes.

Don’t Stop Now

Keep the knowledge flowing and make email magic with these blog posts:

How to Clean Up an Email List

How to Grow an Email List

Go Face to Face with the Pros

Learn more! BlogPaws has always been and will always be about and for the bloggers and influencers: Those who want to learn, grow, network, and take their blog to the “next level.” BlogPaws connects brands to bloggers and influencers and those who want to monetize, form relationships, and turn a passion for pets into a way to make money.Get your tickets to BlogPaws’ 10th Conference before they sell out.

Your Turn

Are you using lead magnets? If not, how can we help? If yes, are you successful with them?  Let us know in the comments below. We respond to all comments.

Carol Bryant is the Marketing and Social Media Manager for BlogPaws and runs her own blog, Fidose of Reality and its fundraising arm, Wigglebutt Warriors. When not busy playing with her Cocker Spaniel, Dexter, she stays far away from cooking. Her trademark is her mantra and is tattooed on her arm: My Heart Beats Dog.®

Images:  Floral Deco  / Jacob Lund  /Shutterstock.com

The post How to Use Lead Magnets to Grow an Email List appeared first on BlogPaws.